Archive for February, 2016

26
Feb

Your Urban Adventure to SearchFest 2016

Welcome to Portland, Oregon! You’ve heard all about the food scene and culture here, but you’re wondering how to acquaint yourself with it.  Take advice from this Portland native, also known as a NW unicorn, as to where to go to fully immerse yourself in our weird city.

22
Feb

The Sky is Not Falling

Google's Latest Change Likely Not All that Dramatic for Paid Search Advertisers Google doesn't take large-scale decisions lightly. Google's move to remove side ads in desktop search results comes after a lengthy testing period. The search giant has been ...

11
Feb

Agency v Consultant v In-House

Taking an Agency Engagement In-House Agency vs in-house discussions have recently resurfaced after Uber successfully re-branded using an in-house design team. Like creative agencies, we work with clients who consider taking lead gen programs fully in-house. Clients weigh managing ...

10
Feb

Is Lyft Cheaper Than a New Car?

The world is moving toward autonomous driving. It is not a matter of if but when. Soon enough one of the greatest status symbols of Americana, what car you own, will be replaced by what car service you use. GM understands this to the tune of $500 million. Obama understands ...

09
Feb

LinkedIn Changes Course

18 months after the Bizo acquisition, following the launch of LinkedIn Lead Accelerator (LLA) and LinkedIn Network Display, LinkedIn has chosen to shift its strategy. LinkedIn will no longer accept new Lead Accelerator or Network Display clients after March ...