• Google Display Ads 101

    Are you thinking about launching ads on the Google Display Network? Obility has a great resource to help get you started. Banners on the display network can be a great tactic to build awareness and are also critical for remarketing. There are several specifications outlined by Google that banner ads must meet: The image must […]

  • Expanded Ad Text: A Gift From the Heavens

    At the Google Summit in May, the search giant announced arguably the largest feature change in AdWords during the last several years – expanded character limits for text ads. No longer will a search marketer be constrained by one 25 character limit headline, but would now be given the ability to utilize two 30 character […]

  • How Obility Compares to AdWords B2B Benchmarks

    Have you ever wondered how your AdWords account stacks up against the competition? Seeing month-over-month improvements is great, but if you don’t know how you are performing relative to your competitors, you can’t see where you stand in the market. Wordstream recently released a report containing benchmark AdWords performance broken down by industry. To make […]