• Enabling Demographics & Interests Reports in Universal Analytics

    We’ve talked before about Universal Analytics and why it’s time to upgrade, and acknowledged that many marketers have been hesitant to switch over from Classic Analytics while some features still weren’t available in the Universal Analytics upgrade. However, now that Phase 3 of Universal Analytics has been rolled out, there’s really no reason to wait anymore. […]

  • Google Remarketing with Universal Analytics

    In light of the Google’s upgrade to Universal Analytics, we’re writing a series of posts to address specific questions you may have surrounding the changes that are taking place, and what it means for your business. Google recently rolled out Phase 3 of its Universal Analytics upgrade, bringing it out of beta and officially into […]