• Obility Acquires Haatzama Marketing

    Obility was founded on a simple idea: companies with longer sales cycles, business-to-business companies in particular, should be better served by search engine marketing agencies. We began running paid search campaigns for companies like Marketo, where lead quality and pipeline generated were paramount.  During these early years, we created a system that optimized “backend” performance […]

  • Digital Marketing Trends – August 2018

    The great thing about digital marketing is that the landscape is forever evolving. Brands and advertisers are always testing new things, whether it be new ad types, copy, platforms, or otherwise. Here are some of the highlights of the latest trends and updates in the digital marketing world.     Chrome starts telling users HTTP […]

  • Digital Marketing Trends – June 2018

    May was undoubtedly busy for digital marketers across the globe, hence the reason our lengthy Digital Trends for May being released mid-June! If all we had to worry about was the GDPR-pocalypse, we would’ve had our hands full. Unfortunately, the rest of the marketing world didn’t stop just for GDPR. In case that was all […]

  • A Digital Advertiser’s GDPR Checklist

    Disclaimer: Obility is in no way liable for your companies compliance with GDPR. The General Data Protection Regulation (GDPR) deadline is right around the corner on May 25th. It is imperative that EMEA advertisers understand the steps that need to be taken in order to comply. Between the multitude of gated guides and speculative blogs […]

  • Digital Marketing Trends – May 2018

    This spring some important changes are rolling out in our search universe. These changes are few, but they do affect how we all do business.   Google Mobile First Indexing Summary: In April, Google started their first round of mobile first indexing. This means that they are indexing the mobile version of your website first vs […]

  • Obility Digital Trends – April 2018

    As we move into the second quarter of 2018, the big players in the digital world are starting to make moves on their promises by providing us with more tools to help make our marketing efforts stand out. Don’t believe us? Take a look for yourself!   AdWords See Your Ad Version History on Adwords […]