Business

05
Aug

Expanded Text Ads – A Signal Alphabet Plans to Acquire Twitter?

In July, Google increased the length of their text ads to 140 characters, a number seemingly synonymous with Twitter. While Twitter's 140 limit stems from an obscure typewriter experiment by Friedhelm Hillebrand, Google's choice in character count is suspect. Why choose 140 characters as opposed to, ...

11
Feb

Agency v Consultant v In-House

Taking an Agency Engagement In-House Agency vs in-house discussions have recently resurfaced after Uber successfully re-branded using an in-house design team. Like creative agencies, we work with clients who consider taking lead gen programs fully in-house. Clients weigh managing ...

10
Feb

Is Lyft Cheaper Than a New Car?

The world is moving toward autonomous driving. It is not a matter of if but when. Soon enough one of the greatest status symbols of Americana, what car you own, will be replaced by what car service you use. GM understands this to the tune of $500 million. Obama understands ...