• Your Funnel is Flawed – A Better Approach to the Buyer’s Journey

    Working in paid social at a B2B agency, we see a ton of different approaches to the buyer’s journey. Some clients only want to hit the bottom of funnel, others only care about driving top of funnel awareness. But rarely do we see a client who thinks about the whole buyer’s journey. They are either […]

  • Are You Still Calling Them eBooks?

    We’ve all been there. You’re finalizing an ebook for publication, and suddenly you realize you’re not sure if ebook is one word or two hyphenated words (e-book). Should the ‘e’ be capitalized when used in a title (Ebook or E-book) or should it always remain lowercase (eBook or e-Book)? Or is it E-Book? I set […]

  • AdWords Responsive Ads On Display | Get More For Less

    TL: DR – Launch responsive display banners over standard/static image ads because they’re cheaper, more effective and are higher in volume Responsive banners drive lower cost conversions than standard banners Responsive banners drive more conversions than standard banners Responsive banners allow for more agile testing due to volume Responsive banners are more affordable than standard […]

  • Conversion Tracking: AdWords vs. Analytics

    Conversions are the lifeblood of any successful PPC campaign. The proper tracking of conversions is critical to understanding what users are doing on the website and essential for creating efficiencies with our PPC spend. There are two different methods of tracking conversions: 1. Using the Google AdWords conversion code 2. Importing goals from Google Analytics […]

  • Retargeting Tools for B2B

    Many people outside of the marketing world don’t understand the inner workings of retargeting and find those eerily familiar ads and offerings a little too similar to the show Black Mirror. “How did they know!?” But those of us in the industry understand the function and benefits retargeting provides, and love utilizing it to drive mid-funnel […]

  • B2B vs. B2C – What are the Digital Marketing Differences?

    One of the most common questions we hear in digital marketing is, “What’s the different between B2B and B2C digital marketing strategy?” How do Obility’s B2B services differ from mixed or B2C-focused agencies? To weigh in and explore the many answers, here are our Obility panel experts:   What does it mean when Obility says they’re […]