What is Search Engine Saturation? Search engine saturation is the amount of space that search results occupy on a single search engine result page (SERP). This includes everything from images and advertisements to organic results. Search engine saturation is a tactic used not only in lieu of high ranking results, but also in conjunction with […]
Everyone knows that event marketing makes up a significant amount of the marketing budget for most B2B companies, at least 21% according to a 2018 study from Bizaboo. But in recent weeks with the emergence of the Covid-19 coronavirus, 19 major events (and counting) have been canceled. While some of the cost of hosting, sponsoring, […]
Quick note: My goal in writing this was to address how CFOs, CMOs, and VPs of Marketing at B2B companies can evaluate their paid search and paid social efforts. Ignore Conventional Measurement Metrics for PPC campaigns are abundant. Clicks, clickthrough rate, conversions, cost per conversion, etc. are all readily available. Measuring “things” in paid media […]
Obility has set itself apart in B2B marketing by not just focusing on lead form conversions, but also analyzing leads as they mature in a CRM. Historically the way this is done is by capturing UTM parameters such as utm_source, utm_medium, and utm_campaign and optimizing paid search campaigns as we see more leads, opportunities, and […]
If you’re actively optimizing your website for SEO and running PPC campaigns, you might have noticed that an increase or a decrease in paid spend can influence your organic performance and cause a similar increase or decrease in traffic, click-through-rate, and conversions. In this blog post, we will dive into the relationship between SEO and […]
The irony in the title is that it’s a social media reference. The only way to make that more relevant is to share this on one of the nine social media platforms that exist. As an SEO, I hope this ranks well, but I already know, as I write this that the title has no […]