Retargeting is the killer digital advertising tool for B2B companies. With long buying cycles and greater need for nurturing, retargeting is there for critical lead nurturing and pipeline-building support. A platform-agnostic approach allows B2B brands to reach ICPs where they are – an important consideration when audience sizes are small, but each account is highly prized.
What’s on your mind?
“We love Obility. They set themselves apart by focusing on sales qualified leads and revenue“
Maria Pergolino
CMO, ActiveCampaign
————–
Leading B2B Tech and SaaS Companies Rely on Obility
An Audience-First Approach
Effective retargeting strategies always start with strong audience segmentation. An audience-first approach requires an understanding of the B2B customer journey, your specific buying cycle, and a highly-coordinated ad strategy across platforms and ad creative types.
Targeting Up-and-Down The Funnel
Retargeting requires matching audiences with appropriate content, across the full sales cycle. This means utilizing top-of-funnel content and offers, as well as Demo Requests, Contact forms and more bottom-of-funnel offers to drive engagement. We match appropriate ad types and ad content with those offers and landing pages to create experiences that move prospects through the buying cycle, at their pace.
All Relevant Digital Platforms
We strategize, build and optimize winning campaigns in all of the major B2B ad platforms – Google Ads, Facebook, LinkedIn, Twitter. We also extend clients’ digital footprint and reach through more niche platforms like AdRoll, Terminus, Reddit, and Quora. From broad “all website visitor” lists to CRM retargeting, Obility targets the entire funnel to turn visitors into prospects into pipeline.
What’s on your mind?
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.