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Grade Your SEM Agency

Get the Most Out of Your Demand Generation Investment

If your SEM agency is failing to produce enough high-quality leads to meet your revenue goals, maybe it is time to determine why. There are many factors that can combine to produce insufficient performance:

  • Reliance on bid management tools
  • Optimizing to cost per lead rather than cost per opportunity or revenue
  • Utilizing the wrong content for buying cycle stage

Our B2B Marketer’s Guide to Auditing Your SEM Agency will help you identify what your agency may be overlooking,  provide steps to help you audit their performance and detail exactly what you should demand of them going forward.

If they are unwilling or unable to comply, we’ll tell you exactly what to look for in your next agency.

Want a second opinion? Obility would be happy to offer a complimentary account audit to identify whether your SEM agency is truly maximizing your company’s opportunities for success.