A B2B Marketer’s Guide to Finding a Data-Driven SEM Agency

Choosing the right SEM agency can be a challenge, and will have lasting impact on the performance of your PPC campaigns. The right agency will increase marketing qualified leads and opportunity, but the wrong one could significantly shrink your pipeline and waste thousands on unqualified leads. In guide, you will learn:

  • How to build a candidate list (Hint: look outside your network)
  • How to evaluate an SEM agency for long term success of your PPC campaigns
  • Key questions to ask in the vetting process
  • How NOT to select an agency (learn which areas some agencies stress that don’t really matter)

Selecting an agency will have a lasting impact on PPC performance and sales pipeline. This guide will help you cut out the confusion and choose an agency that’s right for your business.


Our focus is on SEM & SEO. We work exclusively with B2B companies, and we tie online marketing performance to lead quality and revenue. Obility’s team has worked with 100’s of great companies including Marketo, Jive Software, Axway, Apttus, and Hitachi.

“We Love Working with Obility”

“We love working with Obility. Marketo has worked with multiple SEM vendors, but Obility set themselves apart by focusing on sales qualified leads and revenue. Any B2B company needing help with SEM should hire Obility.” ~Maria Pergolino, Apttus

How to Choose an SEM Agency

A B2B Marketer’s Guide to Finding a Top-Notch Data-Driven SEM Agency


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