Use B2B Buyer Personas in Your Marketing Campaigns

Your existing customer profiles are a good blueprint of future customers. Use the different aspects of your buyer persona including title, publications read, technology used, and events attended to run targeted, effective marketing campaigns and generate new opportunities for your sales team. The B2B Marketer’s Guide to Persona Targeting will help you:

  • Run effective social advertising campaigns on LinkedIn and Twitter
  • Identify new prospects by the technology existing customers use
  • Amplify your messaging at industry tradeshows and conferences

The guide identifies over a dozen tactics to target your buyer persona. Follow the simple outlined strategies to start marketing to your target personas today. Simply fill out the form to download the free guide to persona targeting.


Our focus is on SEM & SEO. We work exclusively with B2B companies, and we tie online marketing performance to lead quality and revenue. Obility’s team has worked with 100′s of great companies including Marketo, Jive Software, Axway, Apttus, and Hitachi.

We Love Working with Obility

We love working with Obility. Marketo has worked with multiple SEM vendors, but Obility set themselves apart by focusing on sales qualified leads and revenue. Any B2B company needing help with SEM should hire Obility. ~Maria Pergolino, Apttus

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