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10 WAYS TO PROMOTE YOUR EVENTS ONLINE


A B2B Marketer’s Guide to Event Promotion & Lead Generation

After months of planning and review, your big event is just a few weeks away. A monumental amount of work and effort—not to mention marketing budget—has gone into planning just a few of short days, but lead capturing and nurturing should already be underway. Ideally, you should be generating as many leads in the buildup to your event as during the event itself. In this guide, we outline 10 ways to promote your events online, including :

  • Why it’s time to jump on the LinkedIn Sponsored Updates bandwagon
  • How to target a captive audience and get creative with geo-targeting
  • How to utilize local event listings for SEO
  • How to use Yahoo Search Retargeting, Google Search Companion Marketing, Site Retargeting, and more to promote your event to a wide range of prospects

Planning for the event, the cost of sponsorship, and the work put into the event are all huge, but so is the opportunity to generate new business. This guide will show you how to do it right.

ABOUT OBILITY

Our focus is on SEM & SEO. We work exclusively with B2B companies, and we tie online marketing performance to lead quality and revenue. Obility’s team has worked with 100’s of great companies including Marketo, Jive Software, Axway, Apttus, and Hitachi.

“We Love Working with Obility”

“We love working with Obility. Marketo has worked with multiple SEM vendors, but Obility set themselves apart by focusing on sales qualified leads and revenue. Any B2B company needing help with SEM should hire Obility.”

~Maria Pergolino, Apttus

Promote Your Events Online

A B2B Marketer’s Guide to Event Promotion


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