Updated November 2020 Preparation and Perspiration: Strategy & Hard Work Separate a Good Site Relaunch From a Bad Site Relaunch One of the most critical times for SEO on a B2B website is immediately after a site redesign, CMS change or major shift in content. At Obility we have been through a relaunch with nearly […]
As B2B marketers, we need to face facts. We live in a B2C world. Ad networks simply understand targeting consumers better than they understand targeting businesses. Google’s new features such as product feeds and mobile targeting primarily have the B2C advertiser in mind. Similarly, the default 30-day cookie used by AdWords, AdRoll, Twitter, and a […]
One of our tenets at Obility is to saturate core campaigns. We believe strongly that if something is working effectively, we should maximize its potential. Once we have determined a campaign consistently drives marketing qualified leads, opportunity, and revenue, we are going to look for ways to maximize impact from that campaign. Saturating SEO campaigns […]
Redesigning a new site requires a ton of effort. A site redesign requires coordinating marketing teams, project managers, designers, and developers. It requires getting buy-off from multiple stakeholders across departments. A site redesign is a large and expensive undertaking, often pulling budgets from other marketing channels. Brainrider recommends a budget of $25,000-100,000 for a new […]
Defining a Strategy for RLSA AdWords Remarketing List for Search Ads (RLSA) campaigns have been around for quite some time, and yet most of the strategies provided by the industry at this point seem straight from Google’s initial press release. Bidding more, updating ad copy, and/or broadening keyword targeting has only one certain outcome: making […]
When speaking with prospects about Obility services, prospects frequently ask about bid management solutions and whether we use a particular tool. At Obility we manually manage bids, and occasionally this leads to push back. Potential clients are often surprised that we can manage all our clients’ keywords without automation. The simple truth is that keyword […]