Now that GDPR is over for you (hopefully), you’re probably thinking: How can we get back on track with our 2018 marketing plans and goals? Perhaps your answer includes a foray into video ads. With LinkedIn’s release of native video ads in March, the video buzz has resurged and could likely revolutionize the professional networking […]
March marks the change from winter to spring. Similarly were seeing transitions happen in digital marketing including a new release of the AdWords Keyword Planner, more focus on HTTPS, a shift to video as a method for B2B advertising, and a peak at the impact of the latest updates with Facebook’s news feed algorithm. […]
Is your B2B company ready to test Instagram ads this year? At Obility, we are creating integrated social strategies for our B2B clients that now include Instagram photo, carousel, video, and story ads. Before starting a new paid search platform, it’s important to have a solid foundation in place. This is why we build custom […]
Q4 started off with a bang this October with many updates from AdWords. In this month’s Digital Trends we will cover the latest from Google, as well as the latest from LinkedIn. This is perfect timing to help with and get started on your 2018 campaign planning! AdWords Google Daily Budget Update and […]
We’re starting a monthly round-up of the most interesting digital marketing news from around the web. From Google’s death of exact match keyword type to new targeting features on LinkedIn, we saw a ton of digital marketing news in April. Read below for our top digital marketing highlights: What the Data Tells Us About the […]
The Digital Summit marketing conference series came to Portland, OR July 13-14, 2016. This was an opportunity for the Obility team to learn and brainstorm about ways to elevate our clients’ digital marketing strategies. Key themes included content marketing, user experience, email marketing, landing page optimization, video, and search engine optimization. Here are my top […]