What Is B2B Performance Marketing? If you focus exclusively on brand marketing, there will be no incentives for potential customers and no active temptation to turn into customers. If you want to generate quick leads and revenue, performance marketing may be your top priority to showcase your organization’s success. Using results-based marketing is a dedicated […]
Why Track to Revenue The most instinctive way to measure B2B digital advertising ROI is to track metrics that are related to revenue such as conversions, MQLs and SALs. While it looks great on paper, in the real world this simplistic visualization can create an inaccurate picture of your ROI, especially if your product or […]
In much the same way that accounting reconciles transactions, the best practice for attribution is to constantly (and proactively) reconcile revenue with your marketing touches. The goal of attribution is to optimize your marketing budget allocation so you can focus on the channels that have the biggest impact on conversions; MQLs, SALs, pipeline and revenue. […]
B2B YouTube advertising is a unique alternative to regular display advertising, offering focused, hyper specific targeting opportunities at the top and bottom of the sales funnel. The trick to doing B2B YouTube advertising is understanding how to create and target audiences. In particular, the real advantage comes in working with an intent audience, which can […]
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Link building is important Search engine algorithms take into account links to your pages. Websites that receive the most links from relevant, popular websites receive priority above websites that have fewer inbound links. Estimates of correlation point to links at the domain and page levels as one of the most important factors in ranking well. […]