• Optimizely’s Restructured Facebook Retargeting Campaign Sees 368% CTR Increase

    The Challenge Optimizely was blanket Retargeting all website visitors. Month over month we saw the Cost per Conversion rise and the CTR’s fall as ad fatigue and general audiences decreased our performance. Obility decided we needed to make a change in how Optimizely’s Facebook remarketing campaign was structured. We decided to test breaking out people […]

  • Apttus Dramatically Increases Facebook Clicks and Decreases CPA Within the First Two Months

    The Challenge Apttus was blanket targeting the entire U.S. with a “Win A Trip” campaign on Facebook for its conference in the Bay Area. Obility, during our day-to-day campaign optimization, noticed that California was driving the largest amount of conversions but also had a much higher CPA than all other states being targeted. Since it […]

  • Invoca Increases Pipeline 20 Percent

  • Juniper Networks Increases Organic Traffic by Over 2,500%

    The Challenge Increase organic traffic to Juniper Networks’ case studies page. As PDFs, the case studies weren’t showing up well in search results and ranked poorly in search results pages. Juniper also had no way of determining which case studies customers were actually reading or how effective they were at assisting in conversions. The Solution […]

  • ABM Significantly Improves Lead Quality

    The Challenge ABM was paying for job seekers clicking on their paid search ads. Too many of ABM’s leads came from individuals looking for work who clicked on a paid search ad after searching for ABM’s brand. ABM needed to increase lead quality and eliminate poor quality leads in several areas including Facility Engineering & […]

  • Gainsight Increases Leads 1,000 Percent, Lowers Cost Per Lead by 62 Percent

    The Challenge Launch a successful paid search program without existing content. Gainsight was essentially starting from scratch in terms of content and landing pages. The Solution Obility provided a Landing Page & Offer Strategy outlining landing pages and content (white papers, webinars, demos, etc.) that aligned with keywords targeted in paid search. Obility worked with […]