Your Funnel is Flawed – A Better Approach to the Buyer’s Journey
Working in paid social at a B2B agency, we see a ton of different approaches to the buyer’s journey. Some clients only want to hit the
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Working in paid social at a B2B agency, we see a ton of different approaches to the buyer’s journey. Some clients only want to hit the
Read more ›This past October I got the chance to speak at Obility’s B2B marketing conference, Marketing Loves Sales. The theme this year was “Customer Journey”, something the
Read more ›When it comes to ad copy, bigger is not always better. A 2015 Microsoft study found that the attention span of a human is now 8
Read more ›LinkedIn Campaign Groups are an odd duck. None of the other major ad networks utilize campaign groups, and their existence may signal Microsoft is not a
Read more ›Great Lead Gen Content Invoca: Emotion Wins: What Customers Expect in the Age of AI Fountain: The Ultimate Benchmarks Report Marketo: The Definitive Guide to Social
Read more ›Since Microsoft’s LinkedIn acquisition, B2B marketers have been waiting patiently to be able to leverage LinkedIn’s company and user data on Bing Ads, and the time
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