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How to Measure B2B Paid Search and Paid Social Campaigns

Quick note: My goal in writing this was to address how CFOs, CMOs, and VPs of Marketing at B2B companies can evaluate their paid search and paid social efforts. Ignore Conventional Measurement Metrics for PPC

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How worried should SEOs be about Google’s new SERP?

By now you’ve no doubt heard the news and seen the results of Google’s major change to its search engine result page (SERP). You may be

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Google’s SERP Changes: Maintaining PPC Performance in the B2B Landscape

On February 19th, SearchEngineLand confirmed Google will stop showing right-hand column paid search ads. In addition, they are going to sometimes show up to four paid

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Google Removes the Right-Rail Ads | The Greatest LP Test of all Time?

I’m not going to lie, I’m getting tired of hearing about the removal of the right-side (right-rail) ads from the Google SERP – mostly because I’m

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Your Urban Adventure to SearchFest 2016

Welcome to Portland, Oregon! You’ve heard all about the food scene and culture here, but you’re wondering how to acquaint yourself with it.  Take advice from

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