OCTOBER 15th, 2018

The Armory - Portland, OR

Marketing Loves Sales is the only event where marketers can focus entirely on generating, developing, and closing marketing-led opportunities.
Generate more revenue - refocus on sales.
Our event brings together the top B2B marketing minds and thought leaders to share how marketing departments can align with sales to drive revenue.
Our 4th annual conference will focus on Attribution and the Customer Journey. Both topics will be covered by an impressive speaker lineup that includes experts from LinkedIn, Bizible, Engagio, and some of our very own Obility employees. The topics will be discussed from both a marketing and sales perspective to help discover what strategies and tactics most effectively drive revenue. .

This year’s event will be hosted at The Armory in the heart of the Pearl District in Portland. This beautiful, renovated armory is the first and only of its kind in the area, and has become one of Portland’s most praised event spaces. This gem is near critically acclaimed restaurants, bars, and city sights. We hope you join us this year!

Your Ticket Will Include…

  • 1

    Access to over 15 sessions including
    keynotes, breakouts, workshops,
    showcases, and more!

  • 2

    Breakfast & coffee,
    lunch!

  • 3

    Networking opportunities
    chat with the best and
    brightest in B2B

SPEAKERS

SCHEDULE

October, Monday the 15th, 2018

  • TIME
  • TITLE
  • TIME
    7:30 AM – 8:30 AM
  • TITLE
    Breakfast & Networking
  • TIME
    8:30 AM – 9:00 AM
  • TITLE
    Opening Remarks with Mike Nierengarten, Obility President
  • TIME
    9:00 AM – 9:40 AM
  • TITLE
    Measure What Matters: Sales & Marketing Alignment to Drive Results - Jennifer Brett, LinkedIn
  • TIME
    9:45 AM – 10:15 AM
  • TITLE
    MOPS plus SOPS = ROCKS! - Danielle & Courtney, Survey Monkey
  • TIME
    10:20 AM – 10:50 AM
  • TITLE
    Dream Teams: Four Secrets to Success - Charm Hayes Bianchini, Engagio
  • TIME
    10:20 AM – 10:50 AM
  • TITLE
    7 Habits of a Revenue-Driven CMO - Lauren Goldstein, ANNUITAS
  • TIME
    11:00 AM – 11:30 AM
  • TITLE
    How Not to be a One-Night Stand Marketer - Sangram Vajre, Terminus
  • TIME
    11:00 AM - 11:30 AM
  • TITLE
    SEO + SEM #Smarketing - Paul & Matthew, Cloudflare
  • TIME
    11:40 AM – 12:10 PM
  • TITLE
    Uncover hidden opportunity for revenue - Michael Klynstra, Marketo
  • TIME
    1:40 AM – 12:10 PM
  • TITLE
    Your Competitors’ Prospects are Your Prospects - Oceah Clark
  • TIME
    12:10 PM – 1:00 PM
  • TITLE
    Lunch & Networking
  • TIME
    1:00 PM – 1:20 PM
  • TITLE
    Returning Remarks - Mike Nierengarten, Obility
  • TIME
    1:20 PM – 1:50 PM
  • TITLE
    Today's B2B Prospect - Josh Willner, Google
  • TIME
    2:00 PM – 2:30 PM
  • TITLE
    Marketing (Doesn’t Really) Love Sales - Dave Rigotti, Bizible
  • TIME
    2:00 PM – 2:30 PM
  • TITLE
    Content across the buyer journey - Liam Moroney, NewsCred
  • TIME
    2:40 PM – 3:10 PM
  • TITLE
    4 Steps to Optimizing Your Customer Journey With SEO - Joyce Collarde, Obility
  • TIME
    2:40 PM – 3:10 PM
  • TITLE
    Tech in Aggregate: Age and Gender Gaps - Sean & Isabel, Cascade Insights
  • TIME
    3:20 PM – 3:50 PM
  • TITLE
    Marketing Attribution - the Science and the Reality - James Latham, Finite State Marketing
  • TIME
    3:20 PM – 3:50 PM
  • TITLE
    Maximize Your Click to Lead CVR Using the Most Effective Content - Becca & Ryan, Obility
  • TIME
    4:30 PM – 5:45 PM
  • TITLE
    Happy Hour & Networking
  • TIME
    6 PM
  • TITLE
    Goodbye MLS!

ABOUT MARKETING LOVES SALES

Marketing Loves Sales was established in 2014 by Obility founder and President, Mike Nierengarten. The event took place in the bay area the first two years and in 2017 Obility decided to host the event in Portland.

Marketing Loves Sales is an opportunity for B2B leaders to hear from some of digital’s top thought leaders on how improving the customer journey and using marketing attribution can drive revenue and growth.The B2B customer journey is a moving target. With more channels to engage with, and more devices to engage on, understanding your customers is no easy task. From the very first touchpoint, it’s essential for marketing and sales teams to deliver relevant experiences and understand how to personalize and track the customer journey down the full funnel. Attendees come from a variety of industries, including IT, manufacturing, education, financial, and SaaS.

This year’s theme is the Customer Journey and Marketing Attribution

  • Customer Journey

    customer journey
    • ◦ Customer insights for better experiences  
    • ◦ Calculating total addressable market
    • ◦ Crafting a relevant & personalized experience
    • ◦ Importance of individualized audience marketing
    • ◦ Building customer engagement technology stack
    • ◦ How machine learning will enhance the customer journey
    • ◦ Strategies for landing & expanding your customer base
  • B2B Marketing Attribution

    b2b marketing attribution
    • ◦ Customer insights for better experiences  
    • ◦ The Latest tech and integration solutions  
    • ◦ Exploring different attribution models
    • ◦ What B2B marketers must know to make attribution work
    • ◦ Which metrics and data really matter
    • ◦ Measure & report the customer journey over multiple channels
    • ◦ Aligning marketing and sales using attribution data

VENUE & DIRECTIONS

Portland Center Stage
@ The Armory 128 NW 11th Ave. Portland, OR 97209

The conference will be organized at The Armory, with speakers, keynotes, and workshops happening on both the Main Stage and in the Studio Theater, which can accommodate over 750 attendees in total. The Armory features a beautiful, hip mix of urban contemporary and classic industrial design interior, and is located in the heart of the Pearl District of Portland!

ACCOMMODATIONS

Accomodation

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