OCTOBER 15th, 2018

The Armory - Portland, OR

Marketing Loves Sales is the only event where marketers can focus entirely on generating, developing, and closing marketing-led opportunities.
Generate more revenue - refocus on sales.
Our event brings together the top B2B marketing minds and thought leaders to share how marketing departments can align with sales to drive revenue.
Our 4th annual conference will focus on Attribution and the Customer Journey. Both topics will be covered by an impressive speaker lineup that includes experts from LinkedIn, Bizible, Engagio, and some of our very own Obility employees. The topics will be discussed from both a marketing and sales perspective to help discover what strategies and tactics most effectively drive revenue. .

This year’s event will be hosted at The Armory in the heart of the Pearl District in Portland. This beautiful, renovated armory is the first and only of its kind in the area, and has become one of Portland’s most praised event spaces. This gem is near critically acclaimed restaurants, bars, and city sights. We hope you join us this year!

Your Ticket Will Include…

  • 1

    Access to over 15 sessions including
    keynotes, breakouts, workshops,
    showcases, and more!

  • 2

    Breakfast & coffee,
    lunch!

  • 3

    Networking opportunities
    chat with the best and
    brightest in B2B

SPEAKERS

SCHEDULE

October, Monday the 15th, 2018

  • TIME
  • TITLE
  • TIME
    7:30 AM – 8:30 AM
  • TITLE
    Breakfast & Registration
  • TIME
    8:30 AM – 9:00 AM
  • TITLE
    Opening Remarks with Obility
  • TIME
    9:15 AM – 10:00 AM
  • TITLE
    Jennifer Brett – LinkedIn
  • TIME
    10:10 AM – 10:55 AM
  • TITLE
    Joyce Collardé – Obility
  • TIME
    10:10 AM – 11:55 AM
  • TITLE
    Studio Workshop – Obility & Speical Guest
  • TIME
    11:10 AM – 11:55 AM
  • TITLE
    Dave Rigotti – Bizible
  • TIME
    12:00 PM- 12:55 PM
  • TITLE
    Lunch & Networking
  • TIME
    1:00 PM – 1:15 PM
  • TITLE
    Returning Remarks with Obility
  • TIME
    1:15 PM – 2:00 PM
  • TITLE
    Charm Hayes Bianchini – Engagio
  • TIME
    2:15 PM – 3:00 PM
  • TITLE
    Lauren Goldstein – ANNUITAS
  • TIME
    2:15 PM – 3:00 PM
  • TITLE
    Sangram Vajre – Terminus
  • TIME
    3:15 PM – 4:00 PM
  • TITLE
    Matthew Williams & Paul Cesar – Cloudflare
  • TIME
    3:15 PM – 4:00 PM
  • TITLE
    Mike Niergarten – Obility
  • TIME
    4:15 PM – 4:30 PM
  • TITLE
    Final Remarks, Thank You’s, Announcements
  • TIME
    4:30 PM – 5:45 PM
  • TITLE
    Happy Hour & Networking
  • TIME
    6 PM
  • TITLE
    Goodbye MLS!

ABOUT MARKETING LOVES SALES

Marketing Loves Sales was established in 2014 by Obility founder and President, Mike Nierengarten. The event took place in the bay area the first two years and in 2017 Obility decided to host the event in Portland.

Marketing Loves Sales is an opportunity for B2B leaders to hear from some of digital’s top thought leaders on how improving the customer journey and using marketing attribution can drive revenue and growth.The B2B customer journey is a moving target. With more channels to engage with, and more devices to engage on, understanding your customers is no easy task. From the very first touchpoint, it’s essential for marketing and sales teams to deliver relevant experiences and understand how to personalize and track the customer journey down the full funnel. Attendees come from a variety of industries, including IT, manufacturing, education, financial, and SaaS.

This year’s theme is the Customer Journey and Marketing Attribution.

Customer Journey

b2b marketing attribution

  • - Using customer insights
    for better experiences
  • - Calculating your total
    addressable market
  • - Crafting a relevant and
    personalized experience
  • - The importance of individualized
    audience marketing
  • - Building your customer engagement
    technology stack
  • - How machine learning will
    enhance the customer journey
  • - Strategies for landing and
    expanding your customer base

B2B Marketing Attribution

b2b marketing attribution
  • - What B2B marketers must know to make attribution work
  • - Measuring and reporting the customer journey over multiple channels
  • - Aligning marketing and sales using attribution data
  • - Which metrics and data really matter
  • - Exploring different attribution models
  • - The latest technology and integration solutions

VENUE & DIRECTIONS

Portland Center Stage
@ The Armory 128 NW 11th Ave. Portland, OR 97209

The conference will be organized at The Armory, with speakers, keynotes, and workshops happening on both the Main Stage and in the Studio Theater, which can accommodate over 750 attendees in total. The Armory features a beautiful, hip mix of urban contemporary and classic industrial design interior, and is located in the heart of the Pearl District of Portland!

ACCOMODATIONS

Accomodation

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