| 12:00 PM |
Registration + Lunch Enjoy lunch, connect with the speakers, and chat with other participants before the presentations begin. |
| 1:00 PM |
How The Experts Compete: Competitor Targeting With Google Apurvah Oberoi from Google will show you how to leverage Google’s most powerful products and tools to reach your competitors’ prospects (40 min) |
| 1:40 PM |
Better-than-Best Competitor Campaigns Understand how the best B2B companies are creating and testing competitor campaigns. Obility will provide examples from their work exclusively in B2B with clients like Marketo, SugarCRM, and FinancialForce. (40 min) |
| 2:20 PM |
Measuring For Decision Making Learn how technology can power decision making for digital marketing and what you need to know to stay ahead of the curve with Nick Danford of Google. (40 min) |
Lunch & Learn
Competitive Targeting & Campaign Measurement
Join experts from Google and Obility as they explain how you can reach and convert your competitors prospects through digital marketing.
Improve Your Digital Marketing Campaigns with Competitive Targeting and Measurement
Learn how to leverage paid search and display campaigns to expand your reach and target your competitors’ prospects and customers. Experts will share:
- Competitor campaign benchmarks
- The recipe for successful competitor campaigns
- Tactics to use across paid search paid social, and SEO
- Leveraging your CRM to better track leads through the funnel
This event is geared toward B2B marketers including VPs, Directors, and practitioners.
Agenda
Lunch is included and will be served at 12:20 PM. The event is free however space is limited. Please request your ticket below.
Ticket Request
BROUGHT TO YOU BY OBILITY
Obility is a digital marketing agency focused on helping B2B companies. Through Paid Media, Search Engine Optimization, and Revenue Operations, Obility’s team of innovative thinks help clients reach reach their goals and create sustainable growth. Obility has been named as one of the fastest growing companies in Oregon by the Portland Business Journal and Inc.com. Marketing Loves Sales is in it’s fifth year and aims to bring together sales and marketing teams to share key learnings and explore industry expansion.
