Measure Performance for Smarter Decision-Making
Obility’s Digital Marketing Maturity Index gives you a snapshot of your progress
We use our Digital Marketing Maturity Index with every SEM client. This framework gives us a holistic view of your overall digital marketing performance and shows where you can improve. You’ll also get a clear idea of what improvements will provide the biggest impact.
Here’s how it works:
We’ll assess every aspect of your digital marketing strategy. We’ll look at what platforms you’re using, the results you’re getting, the way you measure results, how much you’re spending, how well you tie revenue to sales, and more. Each factor will get a score based on a scale of 0 to 100.
This will show us the strengths and weaknesses in your current strategy and give us a benchmark. We’ll share our findings with you along with recommendations for how to improve. As we continue to work with you, we’ll routinely reassess to detail your progress along the way.
We Specialize in B2B Demand Generation
Obility’s full Paid Search & Paid Social Strategy including account structure, keywords, budget allocation, ads and offers, has been built from the ground up with [CLIENT]’s sales cycle in mind.
Awareness, Interest & Top of Funnel
Prospects at the top of the funnel are typically searching for a solution to a problem, or are searching on a related topic they may have heard about at a conference or through reading industry news. It’s also common that prospects are not quite sure what the solution is yet or if there is one.
Keywords targeting prospects at the top of the funnel thus tend to be more general in nature. For example “relevant keyword example” or “relevant keyword example”.
Volume tends to be much higher at the Awareness stage, yet these prospects absolutely require nurturing (typically using marketing automation and offers) and will often take the longest to close. Obility typically sees that only 5% of prospects at the top of the funnel are ready to move quickly. The rest require nurturing and further interaction with marketing over time as they move their way down the funnel.
Nevertheless, getting in front of prospects before competitors gives you an advantage in later stages.
Consideration, Evaluation and Bottom of Funnel
As prospects move down the funnel, their keyword searches change and signify high intent, often looking for companies that can help. For example “relevant keyword example” or “relevant keyword example”.
Although lead volume tends to be lower at the bottom of the funnel, lead quality often increases as the prospects are actively looking to do business with you.
For this reason, Obility typically recommends saturating budgets on campaigns lower in the funnel first, then moving up the funnel as budgets grow and ROI is proven.