Search engine marketing can be overwhelming, which is why working with a SEM agency that specializes in B2B gives you an edge. We’ve already tested thousands of methods and strategies with our clients—and garnered dramatic results—so we can apply that knowledge to your campaigns right away.

We’ll make sure your search engine marketing is set up to reach your revenue goals by identifying and targeting qualified leads. Since we work exclusively with B2B companies, we know the most effective techniques to apply for these audiences. We’ll use the data and wisdom we’ve accumulated over the years to create your SEM strategy and give you a strong start. Once the strategy is implemented and campaigns are running, we’ll continue to test and gather even more data to fine tune and improve.

With a solid search engine marketing strategy in place, you’ll spend less to get better-quality leads. Let us show you what kind of results you can get working with a B2B-focused search engine marketing agency.

Measure Performance for Smarter Decision-Making

Obility’s Digital Marketing Maturity Index gives you a snapshot of your progress

We use our Digital Marketing Maturity Index with every SEM client. This framework gives us a holistic view of your overall digital marketing performance and shows where you can improve. You’ll also get a clear idea of what improvements will provide the biggest impact.

Here’s how it works:

We’ll assess every aspect of your digital marketing strategy. We’ll look at what platforms you’re using, the results you’re getting, the way you measure results, how much you’re spending, how well you tie revenue to sales, and more. Each factor will get a score based on a scale of 0 to 100.

This will show us the strengths and weaknesses in your current strategy and give us a benchmark. We’ll share our findings with you along with recommendations for how to improve. As we continue to work with you, we’ll routinely reassess to detail your progress along the way.

We Specialize in B2B Demand Generation

Obility’s full Paid Search & Paid Social Strategy including account structure, keywords, budget allocation, ads and offers, has been built from the ground up with [CLIENT]’s sales cycle in mind.

Awareness, Interest & Top of Funnel

Prospects at the top of the funnel are typically searching for a solution to a problem, or are searching on a related topic they may have heard about at a conference or through reading industry news. It’s also common that prospects are not quite sure what the solution is yet or if there is one.

Keywords targeting prospects at the top of the funnel thus tend to be more general in nature. For example “relevant keyword example” or “relevant keyword example”.

Volume tends to be much higher at the Awareness stage, yet these prospects absolutely require nurturing (typically using marketing automation and offers) and will often take the longest to close. Obility typically sees that only 5% of prospects at the top of the funnel are ready to move quickly. The rest require nurturing and further interaction with marketing over time as they move their way down the funnel.

Nevertheless, getting in front of prospects before competitors gives you an advantage in later stages.

Consideration, Evaluation and Bottom of Funnel

As prospects move down the funnel, their keyword searches change and signify high intent, often looking for companies that can help. For example “relevant keyword example” or “relevant keyword example”.

Although lead volume tends to be lower at the bottom of the funnel, lead quality often increases as the prospects are actively looking to do business with you.

For this reason, Obility typically recommends saturating budgets on campaigns lower in the funnel first, then moving up the funnel as budgets grow and ROI is proven.

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    “We love working with Obility. We have worked with multiple SEM vendors, but Obility set themselves apart by focusing on sales qualified leads and revenue. Any B2B company needing help with SEM should hire Obility.”

    Maria Pergolino, SVP Marketing
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    “For anyone looking for B2B help in SEM/SEO, I would highly recommend Obility. Their hard work and dedication to their clients show in the results every month. Their knowledge and expertise have been invaluable assets in our digital marketing toolbox.”

    Jean Philippe Rastrullo, Digital Marketing Manager
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    “We love working with Obility. In the past year alone, we’ve been able to double our SEM budget because of the performance gains we’ve seen with Obility. They are a true partner.”

    Patrick Chen, Marketing Operations

Existing customers of your competitors are great potential prospects; they have already been sold on the need for a solution similar to your offering and are likely pre-qualified because they can afford your competitors’ product. They also make good targets because they are likely in the solution search stage and actively seeking a product like yours.

The B2B Marketer’s Guide to Competitor Targeting will help you:

  • Utilize search, social, & retargeting to reach competitors’ customers
  • Take advantage of your competitors’ branding
  • Quickly identify high qualified leads

This guide identifies over a dozen tactics to reach your competitors’ customers and prospects. Follow the simple outlined strategies to start marketing to your competitors’ customers today. Simply fill out the form to download the free guide to competitor targeting. Please read Obility’s privacy policy before proceeding to download content.

Want more opportunities?

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