You may be running an excellent digital marketing campaign and getting plenty of prospects to your site, but without well-designed, targeted landing pages, you will not turn those prospects into leads.
In B2B, your landing pages and offers need to reflect all stages of the buying cycle, and they need to be device-specific. For example, if a qualified prospect in the awareness phase is shown a landing page aimed at someone in the evaluation phase, the offer might not be appropriate. Moreover, someone using a mobile device probably won’t want to download a white paper.
Obility will help you find the keywords your prospects are using throughout the sales cycle and create B2B landing pages and offers targeted to each phase. We’ll analyze your needs and make recommendations that will have the biggest impact on your revenue goals.
B2B Landing Page Optimization Services Include:
- Assessing your current landing pages and strategy to ensure that your offers are relevant, useful, compelling, and aligned with your target audience
- Testing, analyzing, and adjusting landing pages to optimize conversion rates
Like any other B2B digital marketing strategy, there’s no one-size-fits-all for successful landing pages. Obility takes the time to test, adjust, and re-test until we reach the best option that converts.
Landing Page & Landing Experience Development
Lower your cost per opportunity and engage prospects with custom, mobile-optimized landing pages. All landing pages align with your Obility-created strategy and are built to maximize conversion rates for B2B marketing campaigns. Obility will design, code, write the copy and integrate the forms from your marketing automation system. You choose the level of support you need and we’ll deliver the landing pages to you in HTML format for easy upload to your server, or you can have us place them on your website or in your marketing automation platform for you.