You may be running an excellent digital marketing campaign and getting plenty of prospects to your site, but without well-designed, targeted landing pages, you will not turn those prospects into leads.
In B2B, your landing pages and offers need to reflect all stages of the buying cycle, and they need to be device-specific. For example, if a qualified prospect in the awareness phase is shown a landing page aimed at someone in the evaluation phase, the offer might not be appropriate. Moreover, someone using a mobile device probably won’t want to download a white paper.
Obility will help you find the keywords your prospects are using throughout the sales cycle and create B2B landing pages and offers targeted to each phase. We’ll analyze your needs and make recommendations that will have the biggest impact on your revenue goals.