You can perfect your onsite SEO and still miss out on a huge chunk of web traffic. Why? Because customers don’t just find your site from a search engine—they also get there from other sites.

 

Request Your Free SEO Audit Here

 

What is Off-Site SEO?

Off-site SEO is often referred to as “link building” or “link outreach”, as the end goal is to have as many influential websites include a link from their website to yours. Search engine algorithms take into account links to your pages. Websites that receive the most links from relevant, popular websites receive priority above websites that have fewer inbound links.

Without a proper and ongoing content marketing and link development plan, achieving the best possible SEO results is difficult. While on-site SEO concerns itself with adjustments to your own website content and on-site technical elements, off-site SEO is inbound marketing, where the end goal is to get other websites to talk about you and ultimately link to you.

Off-site vs. on-site SEO

On-Site: Speak the search engine’s language so they can understand your website.

Off-Site: Show the search engines that your website is worthy of ranking well.

We know that the quality and volume of inbound links have a lot of influence when Google ranks a site. We also know that not all inbound links are created equal. One link in the text of a reputable site’s article is better than 10 links on random, less well-known sites. With solid offsite SEO, you are both reaching more customers through relevant websites and showing Google that your site is credible.

It’s important to strengthen your link building strategy by pursuing guest post opportunities and submitting articles to external sites. Obility helps you achieve that with strictly “white hat” practices. Instead of just getting a large volume of backlinks on random sites, we’ll target blogs and publications whose readership includes your target audience—places where you can contribute real value.

Off-site SEO Goals:

  • Off-site SEO is often referred to as “link building” or “link outreach”, as the end goal is to have as many influential websites include a link from their website to yours
  • Search engine algorithms take into account links to your pages. Websites that receive the most links from relevant, popular websites receive priority above websites that have fewer inbound links
  • Both proper on-site and off-site SEO is necessary to rank well in the search engines

Benefits of Offsite SEO & Link Building

  • Improved quality of backlink profile in relation to competitors on a domain level
  • Improved quality of backlink profile at the page-level
  • Keyword rankings improvement

 

Our link outreach services include:

  • Researching external sites that would be good sources for backlinks
  • Securing backlinks on reputable, relevant sites
  • Analyzing traffic that comes from backlinks
  • Recommendations to adjust and update link outreach strategy

Offsite B2B SEO is a vital component of your overall SEO strategy. When optimized, you’ll be able to drive better traffic and more qualified leads to your site.

  • https://www.obilityb2b.com/wp-content/uploads/2017/06/positions-image2.png

    “We love working with Obility. We have worked with multiple SEM vendors, but Obility set themselves apart by focusing on sales qualified leads and revenue. Any B2B company needing help with SEM should hire Obility.”

    Maria Pergolino, SVP Marketing
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    “For anyone looking for B2B help in SEM/SEO, I would highly recommend Obility. Their hard work and dedication to their clients show in the results every month. Their knowledge and expertise have been invaluable assets in our digital marketing toolbox.”

    Jean Philippe Rastrullo, Digital Marketing Manager
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    “We love working with Obility. In the past year alone, we’ve been able to double our SEM budget because of the performance gains we’ve seen with Obility. They are a true partner.”

    Patrick Chen, Marketing Operations
Featured Case Study

Increase Value of Search Engine Traffic

Aerospike was launching a new website with new content, plus a new domain name, and didn’t want to lose traffic from those searching for their old brand. Obility created a complete SEO transition plan for the domain transfer and developed a comprehensive on-site and off-site SEO strategy for the new site. Just two months after the launch, Aerospike saw the value of their non-branded search traffic increase by 150 percent.

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