With retargeting, you get a second or even third chance to make a first impression. A good retargeting campaign will result in shorter sales cycle and increased sales velocity. Your solution will stay “top-of-mind” as prospects consider their purchase—gently reminding them or prompting them to come back to your site, learn more, or contact your sales team.

Retargeting needs to be carefully planned, segmented, managed, and reported. Obility addresses all those needs to design effective campaigns. We work with top retargeting networks to effectively and respectfully reach your audience. Our PPC retargeting campaigns use strict impression rules, vary display ads and offers, and negatively target irrelevant sites so you’re seen as a potential solution, rather than a “stalker”.

We can help you with campaigns for visitor retargeting, search retargeting, custom audiences, and CRM retargeting.

Our PPC retargeting services include:

  • Retargeting strategy and campaign setup, including audience segmentation, tracking codes, and campaign settings
  • Recommending ads and offers that are coordinated with other marketing efforts
  • Managing all retargeting campaigns across multiple networks
  • Reporting on all campaigns, tying retargeting efforts to sales qualified leads and opportunities

These campaigns can be highly customized based on your last interaction with each prospect, such as following up a white paper download with a free demo, or presenting a limited time offer or trial. A well-designed PPC retargeting strategy keeps you in your prospects’ minds and helps you nurture leads.

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    “We love working with Obility. We have worked with multiple SEM vendors, but Obility set themselves apart by focusing on sales qualified leads and revenue. Any B2B company needing help with SEM should hire Obility.”

    Maria Pergolino, SVP Marketing
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    “For anyone looking for B2B help in SEM/SEO, I would highly recommend Obility. Their hard work and dedication to their clients show in the results every month. Their knowledge and expertise have been invaluable assets in our digital marketing toolbox.”

    Jean Philippe Rastrullo, Digital Marketing Manager
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    “We love working with Obility. In the past year alone, we’ve been able to double our SEM budget because of the performance gains we’ve seen with Obility. They are a true partner.”

    Patrick Chen, Marketing Operations
Featured Case Study

More Keywords & Higher Rankings Following Acquisition

Axway needed to transition a new acquisition’s content and traffic to its own website. Obility identified which pages needed simple redirects and where new pages should be created for additional content. After the transfer, Axway’s keyword ranking went up 19 spots and they started ranking for almost 20 new keywords, leading to a 15 percent increase in organic search in the first month.

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