Blackline, an enterprise accounting automation cloud software company, partnered with Obility to scale spend without sacrificing lead quality through a full-funnel approach.
Blackline wanted to scale LinkedIn spend, but was having trouble doing this with their previous agency without sacrificing lead quality. Lacking a full-funnel approach and optimization across global markets, they came to Obility to help.
We restructured Blackline’s LinkedIn campaigns, focusing on audience segmentation, in language ads, and A/B testing, leading to a 50% drop in LinkedIn CPC. We also launched Reddit to drive top of funnel awareness (5,133 clicks > 4.41% CTR with $2K in spend). We also launched Meta to provide low-cost retargeting.
Scaled budget without sacrificing quality
Decreased CPA from $288 to $145
Total Conversions on LinkedIn in 1 year