Flexible options for marketing teams

Yes! While we recommend our packages as is, we recognize that every business is different and customizations may be needed to fit your goals, priorities, and budget. So, if you have a question, or are wondering about a customization, ask!

We recommend that the Ascent and Summit packages be 12-month annual agreements. However, we can offer month-to-month agreements at a slightly higher monthly fee, if needed.

Guide and Add-On services are designed to be month-to-month. We require a 45-day notice to cancel.

Package pricing does not include advertising spend or the cost of third-party platforms and software used as part of your marketing stack. This includes platforms you already use or choose to add, such as HubSpot, 6sense, or other CRM, marketing automation, intent, analytics, or advertising technology. These costs are paid directly by the client and are separate from Obility’s package pricing.

A kickoff call will be scheduled once we receive the signed agreement, typically within 4–8 business days. During this time, we’ll send you an onboarding questionnaire and ICP document to complete in advance of the kickoff call. We’ll also provide instructions for granting account access. Please provide access as soon as possible so our team has enough time to review your accounts before the kickoff.

Behind the scenes, our team will begin reviewing your accounts and familiarizing themselves with your brand, products, services, and current marketing efforts so we can make the most of our kickoff call.

If you’d like to get started sooner or need a little more time before kickoff, let us know during the sales process and we’ll do our best to accommodate your timeline.

We bill monthly. Invoices go out at the end of the month for the next month’s services.

We do! We’ve worked with Series A startups all the way up to Enterprise companies.

Of course! It’s not uncommon for a client to start with one  package and expand from there, by either adding on additional services or changing to larger packages. Just communicate with your main point of contact and we’ll get the ball rolling.

With our Ascent and Summit plans, we provide customizable Data Studio dashboards that connect ad platform and analytics data with your CRM. This lets us optimize campaigns using true down-funnel metrics like opportunities, pipeline, and revenue, not just clicks and leads.

Your dashboard is available 24/7 via a live link, so you always have real-time visibility into performance.

Post-onboarding, we deliver:

• A monthly snapshot report highlighting key performance insights
• Quarterly Business Reviews (QBRs) with deeper analysis, strategic takeaways, and forward-looking recommendations

If you use Slack, a shared Slack channel will be set up for fast, streamlined communication between our team and yours. We also use project trackers and shared files to stay aligned and moving forward against your goals. We also use email when Slack isn’t an option. Internally we use Asana for project management.

During the first 4-weeks of onboarding, we meet weekly to review strategy, get signoff, and launch quickly. After onboarding, we typically have up to 2 hours of meeting time per month for each client. We usually recommend biweekly hour long meetings, but recognize that might not work for every client.

We manage campaigns on the following ad platforms: Google Ads, Microsoft Ads, LinkedIn Ads, Meta Ads (Facebook/Instagram), Display, YouTube, Reddit ads, X ads, OpenAI (ChatGPT) ads. If there is another ad channel you’d like to test, we are game! Just note that some ad platforms don’t perform as well as for B2B.

We can also help you run campaigns with 6sense, Demandbase, Terminus, etc. Let us know what platforms you are using and we can talk about how we integrate into our workflows.