Paid Social

Social Advertising for Tech & Software Companies

Obility's paid social team has run B2B campaigns for over a decade, and demand keeps growing. We've helped hundreds of B2B companies plan, launch, and optimize campaigns on LinkedIn, Facebook, Instagram, Twitter, and Reddit. Our focus is helping clients drive pipeline and revenue through social engagement throughout the buying cycle.

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Trusted by B2B Tech Companies for Paid Social
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Full-coverage paid social to drive pipeline and demand gen

B2B Paid Social Agency
Obsessed with pipeline and revenue

Your paid social campaigns need to reach the right buyers, at the right time, throughout the entire buying cycle. That's what we do. Whether you're running LinkedIn campaigns, testing Meta audiences, or adding Reddit to your channel mix, you need a partner that understands B2B.

Social Media Advertising

Social Media Advertising

Reach decision-makers and buying committees directly with granular targeting by job title, company size, industry, and seniority, and the core channels for B2B paid social programs.
ABM & Retargeting

ABM & Retargeting

Stay in front of your target accounts and re-engage prospects who've already shown interest. Keep your brand visible throughout long B2B sales cycles so you're top of mind when deals move forward.
Creative Testing & Optimization

Creative Testing & Optimization

Find out which ad formats, messaging, and offers resonate with your audience. . Our team runs ongoing tests to improve performance over time
Campaign Reporting Tied to Revenue

Campaign Reporting Tied to Revenue

We connect your paid social campaigns to pipeline and closed-won revenue so you can see what's actually working and where to put more budget.

Our Approach

How We Generate Pipeline From Paid Social

Learn from History

Learn from History

Before we start, we dig into your past campaigns, audiences, and ad performance to see what's driven quality leads, pipeline, and revenue on social channels.
Effective, Compelling, Content

Effective, Compelling, Content

We pair educational and thought leadership content with the right formats to build awareness and push prospects further into the buying cycle.
Target the Right Buyers

Target the Right Buyers

We use granular audience targeting, ABM lists, and retargeting to put your ads in front of decision-makers and buying committees.
Optimize to Revenue

Optimize to Revenue

We track campaigns to pipeline and closed-won deals, then shift budget toward what's actually generating revenue
Test, Iterate, Scale

Test, Iterate, Scale

As results come in, we run ongoing tests on audiences, creative, and offers to find what works best. When something hits, we scale it and keep testing to stay ahead.