Revenue Attribution

Track Every Campaign to Pipeline and Closed-Won Revenue

Confidence in your revenue data is critical to scaling your marketing budget. With 10+ years tracking B2B digital campaigns to revenue, Obility ensures your systems report data you can act on. From 30–90 day sales cycles to 18–36 months, we've helped hundreds of B2B tech companies track campaigns in revenue systems. Our Data Team can configure an attribution model your stakeholders will trust

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Trusted by Leading B2B Brands to Track Campaigns to Revenue

Align Your CRM and Marketing Data Into One Clear Picture

The Questions Every B2B Marketing Team Eventually Has to Answer

When your CRM, MAP, and ad platforms all tell a different story, it's hard to know where your next dollar should go. Obility configures your systems to agree on one version of the truth, so your team can plan with confidence and scale with proof.

Your CRM Says One Thing, Your Ad Platform Says Another

Disconnected systems make it impossible to get a single source of truth on what's working

Show Leadership the Revenue

Connect marketing activity directly to closed-won deals and make budget conversations easier

Connect Early-Funnel Touches to Deals That Close Months Later

Whether your sales cycle is 60 days or 18 months, the right attribution model tracks every touch that matters.

Make Budget Decisions You Can Back Up With Real Data

A reliable attribution model gives you the confidence to know where to invest more and where to pull back.

Our Approach

Here's How We Build an Attribution Model You Can Trust

Audit Your Current Setup

We start by reviewing your CRM, marketing automation platform, and ad tracking to understand what's connected, what's missing, and where data breaks down between systems.

Map the Buyer Journey

We document every touchpoint from first click to closed-won deal so you can see how prospects move through your funnel, and which campaigns influence that movement.

Configure Your Tech Stack

We set up tracking and integrations needed to tie marketing activity to revenue on your CRM of choice

Build Dashboards

We create reports and dashboards that give executives, marketing leads, and ops teams the views they need to make confident budget and strategy decisions.

Iterate as You Scale

As your campaigns grow and your sales cycle evolves, we adjust your attribution model, so your data stays accurate and your team stays aligned.