By adding Reddit Ads alongside LinkedIn campaigns, Obility helped Science Logic scale impressions, increase clicks, and reduce CPC. Utilizing strategic subreddit, keyword, and interest targeting to expand reach while maintaining audience quality and efficiency.
Science Logic was relying solely on LinkedIn Ads to drive awareness and engagement, but costs were high and reach was limited. After three months of LinkedIn-only campaigns, the goal was to identify a way to scale reach more efficiently without significantly increasing spend.
Obility introduced Reddit Ads alongside the existing LinkedIn strategy, strategically targeting highly relevant subreddits including r/ITManagers, r/cloudcomputing, and r/devops.We also utilized Reddit targeting by mirroring high-performing Google Search keyword themes such as “IT analytics,” “IT monitoring,” and “enterprise IT”.
Then to further expand audience reach, we leveraged Reddit’s interest targeting capabilities to engage users interested in programming, engineering, computer hardware, software, and apps. This layered targeting approach allowed us to maintain quality while dramatically increasing scale.
Comparing the three months of LinkedIn-only campaigns to the following three months of LinkedIn + Reddit campaigns, performance improved significantly:
By incorporating Reddit into the paid media mix, Obility dramatically expanded reach, increased engagement volume, and reduced costs while maintaining strong audience alignment through thoughtful targeting and creative strategy.
Increase of total impressions
Increase of clicks
Decrease of cost between LinkedIn v Reddit