Top 15 B2B Performance Marketing Agencies in 2026

Does marketing spend produce pipeline? Paid marketing requires tracking spend, clicks, cost per lead, and the revenue each campaign produces. Organic requires tracking rankings, traffic, and the pipeline that content and SEO bring in over time. Performance marketing measures both against the pipeline they generate.

Measurement lives in revenue systems like Salesforce and HubSpot. Connecting ad platforms and organic tracking into those systems lets you trace a click or an organic visit to pipeline and closed revenue. Building that tracking in-house is expensive. Most teams hire an outside agency to run it.

Here are the top 15 B2B performance marketing agencies. Each entry lists the channels the agency runs, its SEO and GEO capability, notable clients, who it fits best, where it falls short, and a Clutch rating where one is public.

These agencies were reviewed against four criteria weighted to reflect what determines results across a B2B program, whether the spend runs through paid channels, organic channels, or both.

The table below compares 15 B2B paid media agencies on channels, SEO/GEO support, best-fit company stage, and Clutch rating.

Top Performance Marketing Agencies
1. Obility

Obility has run paid search, paid social, SEO, GEO, and content for B2B SaaS and tech companies in AI, cybersecurity, devops, infrastructure, healthcare, construction, fintech, and martech for more than 15 years. It was one of the first B2B-only digital marketing agencies, and its frameworks have evolved as B2B buying has changed.

Obility’s Build Inevitability framework helps B2B SaaS and tech companies engineer ubiquity through performance marketing. Obility clients run performance marketing campaigns everywhere their ICP resides: search, social, LLMs, newsletters, and connected TV to build trust and credibility, showcase utility, and ultimately, drive pipeline and revenue.

Notable clients: Cloudflare, Autodesk, Snowflake, Fastly, Hitachi Vantara

Clutch rating: 4.8 (27 reviews)

Best for: B2B tech and SaaS companies that want performance marketing campaigns including paid media, SEO, GEO, and content, all measured against pipeline and revenue

Not a good fit for: B2C companies, solopreneurs, and companies operating outside English-language markets

2. Outshine

Outshine is a B2B digital marketing agency with an analytical focus. It keeps a low client-to-team ratio, so each team member works on a small number of accounts. It has built internal AI tools for competitive intelligence and performance alerts.

Notable clients: Redis, Hostaway, Clearbit, Splunk, Karbon

Clutch rating: no Clutch reviews

Best for: B2B companies that want paid media and require SOC 2 compliance, with strong internal SEO and GEO already in place

Not a good fit for: B2C companies, and companies that need help beyond paid media management

3. Holini

Holini runs paid search, paid social, and pipeline analytics for B2B tech companies only. The narrow focus lets it staff every account with senior people. Every campaign connects to CRM pipeline data, so a lead counts only once it becomes a qualified opportunity.

The Veriff engagement tripled opportunity pipeline value and produced a 377% increase in opportunity pipeline ROAS. DeskTime saw 106% growth in paying customers and a 43% drop in CAC. Holini holds a 5.0 rating on Clutch from 39 reviews, with reviewers citing senior expertise and pipeline gains.

Notable clients: Veriff, DeskTime, Omnisend

Clutch rating: 5.0 (39 reviews)

Best for: B2B tech and SaaS companies spending at least $10,000 a month on paid ads that need tighter CRM attribution

Not a good fit for: early-stage companies without a defined ICP, or teams that need SEO and content in the same retainer

4. Aimers

Aimers runs paid search, paid social, CRO, and landing page design for B2B SaaS companies. It caps accounts per team member to keep senior attention on every client. An account strategist tracks the funnel from first click through closed deal as one measurement system, so they can see where a campaign breaks down.

Mixpanel saw 164% more qualified leads. Originality.AI saw a 210% increase in conversion rate. Aimers reports $30M in managed ad spend and holds a 4.9 Clutch rating from 35 reviews, where client relationships often span multiple years.

Notable clients: Mixpanel, ShipBob, Originality.AI

Clutch rating: 4.9 (35 reviews)

Best for: B2B SaaS and tech companies that want paid search, paid social, and CRO managed as one system, reported against pipeline and revenue

Not a good fit for: companies outside B2B tech, or teams that need SEO or content in the same retainer

5. Karma Alien

Karma Alien pairs Reddit Ads with organic thread participation for B2B SaaS and tech companies. Its work covers GEO, Reddit Ads, and Reddit content. That combination helps B2B companies build awareness and generate opportunities on Reddit.

Notable clients: Bill.com, Level AI, ThoughtSpot, Ascendion

Clutch rating: no Clutch review

Best for: B2B SaaS and tech companies that want Reddit and GEO visibility paired with organic thread placement

Not a good fit for: companies that want paid search or paid social as their primary channel. Karma Alien’s scope stays inside Reddit, so a broader paid program needs a separate partner or a full-service agency like Obility alongside it

6. NoGood

NoGood builds cross-functional growth squads around paid media, with SEO and content support inside the same workstream. Each squad tests channels in sprint cycles, so a losing campaign gets cut before it spends real budget. Every experiment stays tied to a pipeline metric. The agency reports 84% client retention.

NoGood reports a 119% increase in qualified leads for Spring Health and $4 billion in client revenue across its portfolio. It has one verified Clutch review and a place on TechCrunch’s list of top US growth marketing agencies. Minimum retainers start around $15,000 to $20,000 a month, a floor set by the senior staffing the growth squad model requires.

Notable clients: ByteDance, Spring Health, MongoDB, Anthropic, Intuit

Clutch rating: 1 review

Best for: seed to Series B B2B SaaS, fintech, and healthcare companies with product-market fit that need fast paid channel testing tied to pipeline

Not a good fit for: companies with 9 to 12 month enterprise sales cycles built on multi-touch ABM, or pre-Series A teams below the $15,000 monthly minimum

7. HawkSEM

HawkSEM runs paid search, paid social, and CRO under a system called ConversionIQ. It pulls CRM pipeline stages into media-buying decisions, so a bid adjustment reflects deal quality. The agency has worked this way since it started in 2006. Its roster includes Microsoft, Datadog, and Salesforce.

Notable clients: Microsoft, Datadog, Salesforce

Clutch rating: 5.0 (33 reviews)

Best for: enterprise B2B companies spending at least $500,000 a month

Not a good fit for: companies that want a SaaS-only partner. HawkSEM serves more than 30 industries, so software is one of several specialties

8. Hey Digital

Hey Digital works only with B2B SaaS companies. The focus lets it build paid acquisition systems covering demand capture, mid-funnel nurturing, and awareness-level prospecting under one attribution model. Founded in 2018 in Tallinn, Estonia, the agency has supported more than 200 SaaS brands in martech, fintech, data, and productivity software.

Hotjar saw a 94% CPA reduction and a 1,257% CTR increase through YouTube campaigns. Toggl increased deal value by 2.6x while improving its LTV-to-CAC ratio by 38% and cutting ad spend by 52%. Hey Digital holds a 4.6 Clutch rating from 4 reviews, a smaller sample than some agencies here.

Notable clients: Hotjar, Pitch, Writesonic, PostHog, Toggl, Instantly

Clutch rating: 4.6 (4 reviews)

Best for: Series A to Series C+ B2B SaaS companies that need paid-led acquisition connected to pipeline

Not a good fit for: early-stage companies without a defined ICP. The agency’s Google Ads depth runs ahead of its LinkedIn practice, so LinkedIn-heavy companies should confirm fit first

9. PipeRocket Digital

PipeRocket Digital is a 25-person, US-incorporated agency built for B2B SaaS. It runs paid search, paid social, and account-based LinkedIn campaigns, with delivery split between the US and India. Clutch shows a 4.7 rating from 13 reviews, and the named clients behind that rating include Storylane, HyperVerge, Spendflo, and DevRev.

Notable clients: Storylane, HyperVerge, Spendflo, DevRev

Clutch rating: 4.7 (13 reviews)

Best for: Series A to Series C B2B SaaS companies spending $5,000 to $10,000 a month that want paid media tied to pipeline reporting

Not a good fit for: companies below that spend. Clutch reviewers note lower-budget accounts get less senior attention, and teams that need a fully US-based delivery pod for compliance reasons should confirm staffing before signing

10. SaaS Hero

SaaS Hero runs paid search and paid social for B2B SaaS companies on a flat monthly fee. The fee holds steady no matter the media spend, which keeps its incentive on campaign efficiency. The agency earned 2024 Google Premier Partner status and has 11 verified Clutch reviews.

Notable clients: not published

Clutch rating: 11 reviews

Best for: early to mid-stage B2B SaaS companies at the $1,250 to $7,000 monthly retainer level that want flat-fee paid media without a long-term contract

Not a good fit for: companies that need a deep third-party review base for procurement sign-off, or a large team for enterprise-scale accounts

11. Disruptive Advertising

Disruptive Advertising runs paid search, paid social, CRO, and analytics for B2B, e-commerce, and lead generation companies. The agency built that practice around a monthly ROI reporting model that shows a client what is working each month. That model backs one of the deepest verified review bases in B2B paid media, a 4.8 rating from more than 365 Clutch reviews.

Disruptive publishes case studies showing 30% to 50% CPA reductions within six months for B2B clients. It was an early adopter of Google’s Performance Max as part of a results-guaranteed positioning built on that track record.

Notable clients: Inc. 5000 honoree four times, Newsweek top digital agency

Clutch rating: 4.8 (365 reviews)

Best for: B2B, e-commerce, and lead generation brands that want a data-disciplined paid media partner with a verifiable track record, especially companies resetting after a bad agency experience

Not a good fit for: B2B SaaS companies that need ABM or a full go-to-market strategy layer built in. Disruptive’s scope stays inside paid media execution

12. Powered by Search

Powered by Search leads with paid search for mid-market B2B SaaS companies. The agency pairs that channel with SEO under one shared attribution model, so a lead’s source does not change how it gets measured. The shared model matters most for companies in the $2M to $20M ARR range, where a small marketing team often has paid and organic competing for the same budget. Treating them as one line item removes that competition.

Notable clients: TouchBistro, PointClickCare, Collibra, VMware, Varonis, SentinelOne

Clutch rating: no Clutch review

Best for: mid-market B2B SaaS companies that want paid search and organic search reported against one shared pipeline number

Not a good fit for: enterprise companies that need programmatic or multi-channel paid execution at high volume, or early-stage teams without enough data yet to optimize meaningfully

13. Tuff

Tuff runs paid media, CRO, and messaging tests for startups and scale-ups that need to find a repeatable growth channel fast. The agency operates as an embedded team inside the client’s own marketing function, which is how it moves at that speed. Goodway Group acquired Tuff in 2022, and Tuff now runs as an independent division inside it. The structure kept the original team and client relationships intact through the acquisition.

Named clients through that transition include Multiverse and goHappy. The client roster also leans more consumer and DTC than the rest of this list, so the evidence base here is lighter than most other entries.

Notable clients: Multiverse, goHappy

Clutch rating: 3 reviews

Best for: seed to Series A companies that need lean, experiment-heavy paid acquisition testing before committing budget to one channel

Not a good fit for: companies that need deep B2B SaaS case studies or a large third-party review base for procurement sign-off

14. Webistry

Webistry runs paid advertising for B2B tech companies, with its deepest bench in LinkedIn and Google Ads. The team keeps that bench sharp through continuous tests on ad copy, audience segments, and bidding strategy, so a campaign structure never sits still once a launch goes live. Constant testing keeps performance climbing month over month.

Notable clients: not published

Clutch rating: 29 reviews

Best for: growth-stage B2B SaaS and tech companies that want a disciplined, test-heavy approach to LinkedIn and Google Ads, with landing page performance built into the same system

Not a good fit for: companies that need organic growth or content strategy alongside paid. Webistry’s scope stops at paid media

15. Getuplead

Getuplead is a small, senior-only team based in Barcelona running Google Ads, LinkedIn Ads, and Bing Ads for B2B SaaS and tech companies. The agency’s month-to-month, flat-fee model matches that small senior team’s capacity.

Notable clients: not published

Clutch rating: 4 reviews

Best for: SaaS companies that want direct access to senior strategists without a long-term contract, particularly ones running LinkedIn or Bing alongside Google

Not a good fit for: companies that want a US-based team or a Clutch history large enough for procurement sign-off. The team is small, which caps capacity for larger accounts

How We Selected These Agencies

We reviewed these agencies against four criteria, weighted to reflect what determines results for a B2B program across paid and organic channels.

Pipeline accountability (35%): Agencies that report against pipeline, CAC, and closed revenue scored higher than ones that report only clicks, impressions, or rankings.

B2B vertical depth (30%): A B2B SaaS buyer searches and evaluates differently than a consumer audience. An agency that understands how a buyer in cybersecurity or cloud infrastructure phrases a search produces better campaigns than one applying e-commerce tactics to a longer sales cycle.

Evidence of results (20%): We looked for published case studies with named clients and outcomes tied to pipeline or revenue. Anonymized before-and-after traffic charts do not count as evidence here.

Senior operator access and pricing transparency (15%): Agencies where the strategist who pitches the account also runs it scored higher. So did agencies that publish their pricing model and state plainly what a retainer includes.

Frequently Asked Questions

What is performance marketing for B2B?

Performance marketing for B2B is any marketing where spend answers to a measurable business outcome in the form of qualified leads, pipeline contribution, CAC, or closed revenue. It covers paid channels like paid search and paid social, and organic channels like SEO, GEO, and content. Brand advertising stops at impressions and reach. Performance marketing defines success by what converts downstream in a CRM.

How do I choose a B2B performance marketing agency?

Match on three things before anything else: vertical depth, attribution methodology, and pricing model. Vertical depth lets an agency understand B2B SaaS buying cycles well enough to outperform a generalist at any spend level. Attribution methodology proves that outperformance is real, since an agency reporting on pipeline metrics shows you what converts while one reporting only clicks, impressions, or rankings shows you activity. A flat-fee pricing model ties the agency’s incentives to your outcomes.

What do B2B performance marketing agencies typically cost?

Retainers for a single-channel program, paid or organic, generally fall between $4,000 and $15,000 a month, depending on scope and seniority. Paid programs carry a separate media budget on top of the retainer. A blended program that runs paid alongside SEO and content sits higher, since the agency staffs for both. This range is not tied to a single published dataset, so treat it as a starting point for a conversation about your own program. Enterprise-scale agencies and fractional CMO models run higher again, since both carry the cost of strategic leadership on top of execution.

What should I ask before signing with a performance marketing agency?

Ask the agency to walk through a live campaign result for a B2B client in a category close to yours. A real example reveals more than a capabilities deck. From there, ask how they connect ad spend to CRM pipeline data and who manages the account day to day once the pitch team hands off, because that second answer often differs from who was in the room during the sale. Finally, ask for the total program cost including media budget and any variable fees.

Obility runs paid search and paid social, including LinkedIn and Reddit, alongside SEO and content, with every channel measured against the same pipeline number.

Book a call with Obility’s performance marketing team. Talk to a strategist who runs B2B programs every day and measures every one against the same pipeline standard this list uses to judge every agency on it.