Mike Nierengarten

How B2B SaaS Startups Can Leverage Data to Achieve Growth

How SaaS Start-Ups Create Demand and Build Their Brand

Learn how B2B SaaS companies can build a strong brand through digital marketing demand creation

Preparing for Cookieless Marketing - So Long to Third-Party Data

How B2B Can Prepare for a "Cookieless" World

Utilizing CustomGPTs to Classify Search Terms

Settings Every B2B Marketer Should Use in Google, LinkedIn, Microsoft, and Meta

Relentlessly Refine Your Targeting in LinkedIn Ads

LinkedIn Campaign Groups - What Are They Good For?

Use LinkedIn Campaign Groups to improve your LinkedIn performance. Better segment and personalize to increase leads.

Proactive Negative Keyword Targeting

Reviewing search term reports at keyword level helps with some wasted spend, but addressing negative keywords is key to avoiding fruitless spending.

Unlocking LinkedIn Ads Company Data

How to Measure B2B Paid Search and Paid Social Campaigns

Segmentation by paid campaign type and constant testing and experimentation are crucial to evaluating and measuring paid media campaigns.