Generative Engine Optimization (GEO) Certification Resources

AI is rapidly changing the search engine landscape. The solution is to leverage Generative Engine Optimization (GEO), a sophisticated new strategy for boosting digital visibility.

Get a comprehensive understanding of GEO through our free educational resources, then take our quiz to get GEO certified!

What GEO KPIs Should You Focus On to Measure GEO Success?

SEO is here to stay, but it is evolving into something new. Generative Engine Optimization (GEO) is changing...

For over 30 years, Search Engine Optimization (SEO) has helped websites rank by using a combination of...

AI-Powered Search Engines: What Are They and How They Work

Introduction: AI Search Engines and Their Marketing Relevance There are 5.56 billion active users on...

What is Generative Engine Optimization (GEO) and How Does it Work?

Remember when Google was the only game in town for finding anything online? The tech giant dominated...

Applying Generative Engine Optimization Best Practices

We’re at the start of a dramatic overhaul in how people search for information online. Although relatively...