Resources

Fresh from the Lab

Fresh ideas, proven strategies, and the occasional hard-earned lesson. Here you’ll find updates from our team of B2B marketing specialists, campaign wins worth bragging about, and insights on what’s shaping digital marketing right now.

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Thought Leadership Playbook Resources Library

The Thought Leadership Playbook for B2B Marketing Teams

13 min read 05.01.2026

A 5-step framework for using LinkedIn thought leadership to build awareness and visibility on the platform and in AI search. I'll discuss how to rank for your target keywords in AI search, build generative engine optimization (GEO) and AI search visibility, and run the kind of Thought Leader Ads that put your brand in front of buyers who can't ignore it.

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SaaS

The Complete B2B Reddit Playbook for 2026

1 min read 04.20.2026

Reddit Doesn't Work Like Your Other Marketing Channels. That's the Point. This playbook covers how to build a presence that earns that attention: organic engagement that doesn't get you banned, a mentions and SEO strategy tied to threads that already rank, paid formats worth testing, and how to measure results that actually connect to pipeline.

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SaaS

Expedition Guide to B2B GEO: Take Your GEO Strategy to New Heights

11 min read 10.31.2025

In this GEO expedition guide, we'll help you map your ascent, gather the right resources, and ascend to the top of AI-driven search results.

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