Fresh ideas, proven strategies, and the occasional hard-earned lesson. Here you’ll find updates from our team of B2B marketing specialists, campaign wins worth bragging about, and insights on what’s shaping digital marketing right now.
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AI is changing how marketers create content, but does using AI automatically make something AI slop? Explore LinkedIn’s approach to AI content, the truth behind the 40% reach reduction claim, and how B2B marketers can create content that feels authentic, valuable, and human.
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AI in B2B marketing has gone from a talking point to something teams are actually building workflows around. At Obility, we've spent the past year doing exactly that, and we've learned a lot about where AI saves real time and where it still needs a human to catch what it misses. This post covers the workflows we've built, the tools we're using, and the line we draw before anything touches a live account.
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