Fresh ideas, proven strategies, and the occasional hard-earned lesson. Here you’ll find updates from our team of B2B marketing specialists, campaign wins worth bragging about, and insights on what’s shaping digital marketing right now.
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Blog
AI is changing how marketers create content, but does using AI automatically make something AI slop? Explore LinkedIn’s approach to AI content, the truth behind the 40% reach reduction claim, and how B2B marketers can create content that feels authentic, valuable, and human.
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Resources Library
A 5-step framework for using LinkedIn thought leadership to build awareness and visibility on the platform and in AI search. I'll discuss how to rank for your target keywords in AI search, build generative engine optimization (GEO) and AI search visibility, and run the kind of Thought Leader Ads that put your brand in front of buyers who can't ignore it.
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AI in B2B marketing has gone from a talking point to something teams are actually building workflows around. At Obility, we've spent the past year doing exactly that, and we've learned a lot about where AI saves real time and where it still needs a human to catch what it misses. This post covers the workflows we've built, the tools we're using, and the line we draw before anything touches a live account.
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