Emily Paxton

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SaaS

The Complete B2B Reddit Playbook for 2026

1 min read 03.05.2026

Reddit Doesn't Work Like Your Other Marketing Channels. That's the Point. This playbook covers how to build a presence that earns that attention: organic engagement that doesn't get you banned, a mentions and SEO strategy tied to threads that already rank, paid formats worth testing, and how to measure results that actually connect to pipeline.

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GEO Certification

Module 1: What is Generative Engine Optimization (GEO) and How Does it Work?

10 min read 02.09.2026

Remember when Google was the only game in town for finding anything online? The tech giant dominated search for years and businesses leveraged Search Engine Optimization (SEO) to stay on its radar. But an unprecedented revolution in digital marketing is underway — AI search is changing everything.

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GEO Certification

Module 2: SEO vs GEO – Similarities and Differences

5 min read 02.09.2026

Generative Engine Optimization (GEO) builds on SEO’s foundation, keeping content visible in AI-driven search. but while SEO focuses on ranking in search results, GEO ensures content is structured for AI-driven responses. Understanding their differences is crucial for ranking in an AI-powered world.

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GEO Certification

Module 3: AI-Powered Search Engines: What Are They and How They Work

10 min read 02.09.2026

By understanding the capabilities of AI search engines and how they present information, experts can better optimize their content and capitalize on these tools to stay ahead of the competition.

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GEO Certification

Module 4: Applying Generative Engine Optimization Best Practices

12 min read 02.09.2026

AI-enhanced search is already the first port-of-call for one in 10 Americans looking for information online, and nearly 80% of are expected to embrace these tools by the end of 2025. This upheaval is increasingly hurting organic traffic numbers and leaving businesses wondering how to avoid getting left behind. The solution is to leverage Generative Engine Optimization (GEO), a new strategy for boosting digital visibility.

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SaaS

Reddit Ads for B2B: What Works & Why It Matters

15 min read 11.07.2025

Reddit ads for B2B deliver lower CPCs than LinkedIn, with 83% higher brand awareness when combining feed and conversation formats. Learn targeting strategies, ad formats, and proven B2B playbooks

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SaaS

Top Generative Engine Optimization (GEO) Agencies for B2B Marketing for 2025 and Beyond

10 min read 09.08.2025

Compare the best Generative Engine Optimization (GEO) agencies for B2B brands. Expert analysis of 9 top agencies with results, pricing, specializations, and what to look for when choosing a GEO partner.

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SaaS

Build B2B Brand Visibility via Reddit

10 min read 08.27.2025

Learn how SaaS marketers can leverage Reddit for demand gen, SEO, and GEO visibility. Plus, insights on Reddit Pro and organic best practices.

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SaaS

How to Make a B2B Video Strategy With Little To No Budget

5 min read 07.09.2025

Learn how to create effective B2B video content on a shoestring budget. Discover 4 proven video types that drive results without expensive production costs or studios - start with just your phone.

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Reddit for B2B SEO & GEO SaaS

Using Reddit to Grow Your SEO & GEO Strategy

5 min read 01.24.2025

You have certainly noticed the changes in the SERP with Reddit links ranking more and more, but how are you using it to your advantage? Read our guide to using Reddit to grow your SEO strategy to learn more.

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GEO Certification

Module 5: What GEO KPIs Should You Focus On to Measure GEO Success?

5 min read 02.09.2026

Traditional SEO metrics still matter, but GEO requires keeping many KPIs in mind. This blog covers the essential KPIs that marketers, SEO professionals, and B2B businesses should track to optimize for AI-driven search.

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SaaS

Are Accelerated Mobile Pages (AMP) for B2B Companies?

3 min read 12.19.2016

Accelerated Mobile Pages (AMP) create mobile-optimized pages that load almost instantly. We dive into whether this new tool is relevant for B2B companies.

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B2B Reddit SaaS

How Reddit Captures Bottom‑of‑Funnel Searches (and What Brands Can Actually Control)

6 min read 02.09.2026

Google search results, AI Overviews, ChatGPT, and Perplexity surface Reddit threads alongside, and often above, traditional product pages. When someone searches “[Brand] pricing” they’re just as likely to see a Reddit discussion as your own pricing page. Here's how to optimize your content to influence BOFU searches.

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