Fresh from the Lab

How to Use AI in B2B Marketing: A 2026 Guide for B2B Teams

AI in B2B marketing has gone from a talking point to something teams are actually building workflows around. At Obility, we've spent the past year doing exactly that, and we've learned a lot about where AI saves real time and where it still needs a human to catch what it misses. This post covers the workflows we've built, the tools we're using, and the line we draw before anything touches a live account.

How Reddit Captures Bottom‑of‑Funnel Searches (and What Brands Can Actually Control)

Google search results, AI Overviews, ChatGPT, and Perplexity surface Reddit threads alongside, and often above, traditional product pages. When someone searches “[Brand] pricing” they’re just as likely to see a Reddit discussion as your own pricing page. Here's how to optimize your content to influence BOFU searches.

Top Generative Engine Optimization (GEO) Agencies for B2B Marketing for 2025 and Beyond

Compare the best Generative Engine Optimization (GEO) agencies for B2B brands. Expert analysis of 9 top agencies with results, pricing, specializations, and what to look for when choosing a GEO partner.

AI Overviews, Answer Search Referrals, and User Experience: the KPIs Obility Tracks to Measure SEO and GEO Performance

Why is Organic Traffic Decreasing and How is Obility Addressing It

Preparing for Generative AI & Answer Search: A Guide from Obility's SEO Team

The growth of AI-powered search engines has led many to examine their SEO practice and test out new strategies. In this guide, Obility will walk you through the four specific areas we are focusing on to be compliant with generative AI and answer search best practices.

Generative AI in B2B SEO: The Impact & Tips for Success

Learn how the latest AI tools are impacting SEO in the B2B industry, and get tips for future-proofing your SEO strategy in the age of AI search.

Google SGE for B2B: The Next Phase of AI in Search

Learn about Google's latest AI experiment, and how it could impact organic search for B2B organizations in the future.

How to Choose Between Google Tag Manager and Global Site Tag

Global Site Tag (gtag.js) is a new tracking tag created by Google and designed to gather all your Google tracking tags in one place. But should you choose Global Site Tag over Google Tag Manager? Learn more.

Four Screaming Frog Features for SEO

Screaming Frog is every SEO’s best friend. It’s very user-friendly but we can sometimes miss the deeper features that can make our life so much easier. Here are four Screaming Frog features that will help you make the most of our this great tool.

How to Write a Link Building Outreach Email

Link building outreach can be intimidating, but it doesn't have to be. Learn how to write the perfect link building outreach email and subject line.