Fresh from the Lab

Google SGE for B2B: The Next Phase of AI in Search

Learn about Google's latest AI experiment, and how it could impact organic search for B2B organizations in the future.

Generative AI in B2B SEO: The Impact & Tips for Success

Learn how the latest AI tools are impacting SEO in the B2B industry, and get tips for future-proofing your SEO strategy in the age of AI search.

Expedition Guide to B2B GEO: Take Your GEO Strategy to New Heights

In this GEO expedition guide, we'll help you map your ascent, gather the right resources, and ascend to the top of AI-driven search results.

Top Generative Engine Optimization (GEO) Agencies for B2B Marketing for 2025 and Beyond

Compare the best Generative Engine Optimization (GEO) agencies for B2B brands. Expert analysis of 9 top agencies with results, pricing, specializations, and what to look for when choosing a GEO partner.

AI Overviews, Answer Search Referrals, and User Experience: the KPIs Obility Tracks to Measure SEO and GEO Performance

Why is Organic Traffic Decreasing and How is Obility Addressing It

Preparing for Generative AI & Answer Search: A Guide from Obility's SEO Team

The growth of AI-powered search engines has led many to examine their SEO practice and test out new strategies. In this guide, Obility will walk you through the four specific areas we are focusing on to be compliant with generative AI and answer search best practices.

How to Write a Link Building Outreach Email

Link building outreach can be intimidating, but it doesn't have to be. Learn how to write the perfect link building outreach email and subject line.

Four Screaming Frog Features for SEO

Screaming Frog is every SEO’s best friend. It’s very user-friendly but we can sometimes miss the deeper features that can make our life so much easier. Here are four Screaming Frog features that will help you make the most of our this great tool.

How to Choose Between Google Tag Manager and Global Site Tag

Global Site Tag (gtag.js) is a new tracking tag created by Google and designed to gather all your Google tracking tags in one place. But should you choose Global Site Tag over Google Tag Manager? Learn more.