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Fresh from the Lab

Fresh ideas, proven strategies, and the occasional hard-earned lesson. Here you’ll find updates from our team of B2B marketing specialists, campaign wins worth bragging about, and insights on what’s shaping digital marketing right now.

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ChatGPT Ads Best Practices for B2B Marketers

8 min read 10.02.2026

Learn B2B benchmarks, budgeting strategies, targeting tips, and ad creative best practices for ChatGPT Ads.

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ChatGPT Ads Management Blog

ChatGPT Ads Management: What B2B Marketers Need to Know Right Now

4 min read 05.14.2026

OpenAI's self-serve Ads Manager is live. Here's what the platform looks like, what it costs to test, and where B2B advertisers should focus first.

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How to Use AI in B2B Marketing Blog

How to Use AI in B2B Marketing: A 2026 Guide for B2B Teams

6 min read 04.22.2026

AI in B2B marketing has gone from a talking point to something teams are actually building workflows around. At Obility, we've spent the past year doing exactly that, and we've learned a lot about where AI saves real time and where it still needs a human to catch what it misses. This post covers the workflows we've built, the tools we're using, and the line we draw before anything touches a live account.

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