Social Advertising

Promote Your Thought Leadership Content and Drive High Quality Leads

We all know that prospects are spending time using social media, but how do you stand out? How do you pull their attention away from friends’ status updates long enough to notice you?

We’ve found an effective method: granular audience targeting combined with engaging thought leadership content.

The truth is that your prospects, especially on social media, are looking for engaging content that’s relevant and informative. We help you get your thought leadership content in front of your high quality prospects while they spend time on social media sites. Our goal is to drive qualified leads and revenue as well as get your message across to your prospects, and a social advertising program designed and run by Obility accomplishes this.

Social Advertising Drives Revenue

Social advertising is unique in that it allows you to granularly target prospects online regardless of their stage in the buying cycle. Not only can you target by attributes such as age and company, but also by industry vertical, job function and even seniority. Although click volume is typically less than other online tactics, lead quality is very high due to these robust targeting options.

Social media advertising will:

  • Drive high quality leads into the top your sales funnel
  • Promote your thought leadership and lead nurturing content
  • Engage current in-funnel leads while they spend time on social media
  • Magnify the results of your other demand generation campaigns


Obility’s Social Advertising Services

We offer strategy and ongoing management services specifically for B2B companies. B2B online marketing is our specialty, and it’s what we do better than anyone else. We focus on quality over quantity and are dedicated to tying our efforts back to revenue and integrating your social advertising campaigns into your overall marketing plan.

With Obility, you get:

  • A full strategy created to reach your prospects through social advertising
  • Ongoing execution of social advertising campaigns, including text ad creation and testing, and audience and targeting testing
  • Regular reporting on campaign progress tied to your key metrics
  • Strategies for any budget, from self-serve platforms to premium advertising options such as LinkedIn Premium
  • Ongoing consulting

Ready to talk? Then Contact Us today and we’ll give you a call to discuss your business and how we can help you achieve your goals.