Obility redefined B2B paid search over 10 years ago as
we moved past focusing on conversions and began
optimizing to pipeline and revenue. Obility has continued
to fine tune these processes for B2B tech companies to
ensure we deliver results that drive revenue. From
multi-touch revenue attribution to benchmarking asset
performance across multiple regions, Obility continues
to deliver better-than-best practices for our clients
Paid Search is the Ultimate Intent-based Targeting
Active Interest
Relevant Copy
Compelling Content
Audience Targeting
“We love Obility. They set themselves apart by focusing on sales qualified leads and revenue“
Maria Pergolino
CMO, ActiveCampaign
————–
Leading B2B Tech and SaaS Companies Rely on Obility
Paid Search is Different for B2B Companies
Your PPC agency needs to know how to get you in front of the right people, at exactly the right time, throughout the entire buying cycle. At Obility, that’s our specialty. Whether you’re looking to improve your existing PPC program, or adding Paid Search to your current marketing efforts, you need a partner that understands B2B.
Grow & Expand Campaigns While Scaling Revenue Efficiently
Avoid the paid search plateau. Obility will help you continue to scale Paid Search campaigns while maintaining an ever-growing pipeline. We help our clients expand into international markets, new languages, and new keywords so revenue grows with spend. While marketing investment increases, our paid search team continues to increase the efficiency of existing campaigns while exploring and testing new campaigns.
Maximize Revenue-Generating
Keywords with Experimentation
Revenue attribution setup will identify the core terms driving the bulk of your revenue. Obility will then help you fully capitalize on those terms through testing and experimentation. Find the ads, offers, and landing page format to generate the largest pipeline.
Let's Discuss How Paid Search Can Drive More Revenue >>
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Learn from Leading
B2B Organizations
With Obility, you can compare your paid search and display campaigns with thousands of B2B tech campaigns across multiple networks and regions. Discover what offers have historically been most effective in campaigns targeting different stages of the buying cycle, and build your campaigns on the successes of hundreds of similar companies.
Dedicated Vendor Support
Obility meets regularly with dedicated agency teams
at Paid Search and display vendors. Our clients benefit
from beta programs and case studies as well as
vendor tech teams to address disapproved ads and
tracking and billing issues. We also partner with
vendors for co-presentations and custom solutions to
help you get the most out of your vendor relationship
Here’s how we Generate Pipeline from Paid Search
1
Learn
from
History
Before we start, we go
deep on keywords, ads, landing
pages, & offers to
review what is driving
quality leads, pipeline,
& revenue.
2
Effective, Compelling, Content
Use entertaining,
educational content to
gain awareness, build
pipeline, and push
sales-ready leads.
3
Attribute &
Maximize
Revenue
We track paid search and display
touches in revenue
systems, so you know
exactly what’s driving
revenue.
4
Implement, Test, & Iterate
Test multiple advertisements, audiences, & offers. Then optimize ads to pipeline & revenue.
Get Started with Paid Search and Display >>
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Our B2B Paid Search Services
Paid Search
Target prospects as they actively search for your solution.
Display & YouTube Ads
Build awareness with your ideal audience
and stay top of mind at your top accounts
Retargeting / Remarketing
Push quality leads further through the sales funnel and closer to revenue.
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