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How to Measure B2B Paid Search and Paid Social Campaigns

Quick note: My goal in writing this was to address how CFOs, CMOs, and VPs of Marketing at B2B companies can evaluate their paid search and paid social efforts. Ignore Conventional Measurement Metrics for PPC

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Case Study

Global Expansion of Paid Search Campaigns

The Challenge As a global data center provider, Equinix looked for a B2B digital marketing agency that could integrate with their global marketing teams. Equinix brought

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Case Study

95% Increase in Free Trials with Improved Intent Targeting

The Challenge The total number Free trials and the cost to acquire them are the measurement of success for Moz’s Paid Campaigns. We factored in the

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Case Study

Utilizing Paid Social with Different Assets & Audience Increases NNMQL 105%

The Challenge With a historical focus on opportunities and increased opportunity growth in 2019, Obility was tasked with changing direction for 2020 and asked to focus

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Case Study

Protected: Successful Company Rebrand & Website Migration Lifts Traffic

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Protected: Company Rebrand Search Interest Surpasses the Previous Brand Name

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Protected: ActiveCampaign

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