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Generative AI in B2B SEO: The Impact & Tips for Success in 2024

The AI landscape is evolving rapidly; new AI-powered features are rolling out across nearly all of our favorite apps and tools every day. Whether you work in tech or not, it will be near impossible

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Case Study

Obility’s Approach to Setting Up Lead Scoring for Tech Heads

What is Lead Scoring and Why Does it Matter?   Lead scoring is based on the actions a user takes such as reading a blog post,

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Case Study

Dusty Robotics and Obility’s Paid Search, SEO, and Content Teams Work Together to Generate $600K in Revenue

What We Accomplished and How We Did It   Because Dusty Robotics work closely with Obility’s paid media, and organic and content teams, the Obility teams

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Case Study

Obility’s SEO Strategy Helped TurnKey Lender Generate Over $8.3 Million in Pipeline Revenue

  Obility’s SEO strategy played an important role in helping TurnKey Lender generate millions of dollars in pipeline revenue. The primary objective of TurnKey Lender and

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Case Study

How Consistent and Full-Funnel Content Creation Helped Veris Show Up in Over 120 SERP Features in Under a Year

The Challenge   When this B2B energy sensors provider and Obility started working together, Obility was not able to implement optimizations outside of the blog. As

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Case Study

Why a Consistent Publishing and Optimization Schedule Was Key to Obility and Its Client’s SEO Success

The Challenge   At the beginning of Obility and its client’s relationship, the client didn’t have a blog and the product and solution pages had limited

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Case Study

How Obility Turned Free Trials Into Paying Users and Increased Payment Amount by 86%

The Challenge   At the beginning of the engagement, Obility’s client was facing a well-known challenge in the B2B world: they were offering a $250 credit

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