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How to Measure B2B Paid Search and Paid Social Campaigns

Quick note: My goal in writing this was to address how CFOs, CMOs, and VPs of Marketing at B2B companies can evaluate their paid search and paid social efforts. Ignore Conventional Measurement Metrics for PPC

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Case Study

Content Optimized for SEO Increases Ranking Keywords 290%

The Challenge ServicePower determined that its blog could benefit from improving its visibility in the field service market and improve its thought leadership positioning. For instance,

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Case Study

Integrating HubSpot Lead Metrics with Ads and Analytics Data

Obility’s Data Integration Approach A strong data foundation is critical to measuring marketing efforts, formulating appropriate goals, and generating insightful recommendations. Given the myriad of different

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Case Study

Efficient Scaling of Paid Social Advertising Leads to Major CPL Reduction

The Challenge Budget was slated to increase significantly in 2020 so campaigns needed to be adjusted without impacting the quality of leads. It was imperative that

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Case Study

Protected: Pillar Page Strategy increases Organic Clicks over 9000%

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Case Study

Technical Fixes and Core Keyword Focus Results in Huge SEO Impact

The Challenge Lack of a focused optimization strategy and some technical errors on the DCLI site were preventing key phrases from ranking. Furthermore, there was neither

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Case Study

Schema Implementation Results in Huge SEO Impact

The Challenge Before Obility became involved there were many glossary pages targeting high competition keywords in the machine learning and AI categories. Because of the high

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