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How to Measure B2B Paid Search and Paid Social Campaigns

Quick note: My goal in writing this was to address how CFOs, CMOs, and VPs of Marketing at B2B companies can evaluate their paid search and paid social efforts. Ignore Conventional Measurement Metrics for PPC

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Case Study

Technical Fixes and Core Keyword Focus Results in Huge SEO Impact

The Challenge Technical errors on the site were preventing key phrases from ranking in addition to little optimization strategy for key phrases. Furthermore there was no

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Case Study

Schema Implementation Results in Huge SEO Impact

The Challenge Before Obility became involved there were many glossary pages targeting high competition keywords in the machine learning and AI categories. Because of the high

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Case Study

Global Expansion of Paid Search Campaigns

The Challenge As a global data center provider, Equinix looked for a B2B digital marketing agency that could integrate with their global marketing teams. Equinix brought

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Case Study

95% Increase in Free Trials with Improved Intent Targeting

The Challenge The total number Free trials and the cost to acquire them are the measurement of success for Moz’s Paid Campaigns. We factored in the

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Case Study

Utilizing Paid Social with Different Assets & Audience Increases NNMQL 105%

The Challenge With a historical focus on opportunities and increased opportunity growth in 2019, Obility was tasked with changing direction for 2020 and asked to focus

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