B2B Paid Social Advertising for Tech & Software Companies
Build Pipeline Targeting Your Ideal Customer
Obility’s dedicated team of paid social managers has run B2B paid social campaigns for over a decade, and
demand for paid social is skyrocketing. Our team has
helped hundreds of B2B companies plan, launch, and
optimize campaigns on LinkedIn, Facebook, Instagram,
Twitter, and Reddit. Our focus is helping our clients
drive pipeline and revenue through social media
engagement throughout the buying cycle
Social media advertising is tailor-made for B2B marketers
with a specific total addressable market
Ideal Customer
1st Party Data
Named Accounts
Database Targeting
“We love Obility. They set themselves apart by focusing on sales qualified leads and revenue“
Maria Pergolino
CMO, ActiveCampaign
————–
Leading B2B Tech and SaaS Companies Rely on Obility
Influence the Buying Committee at Your Target Accounts
Targeting an email address is 3x as effective as targeting accounts on paid social networks. Obility provides expanded contact targeting, using a combination of your existing email list, public sources, and paid data, to reach your audience directly. Save money and win more business with Obility’s Expanded Contact Targeting.
Also offering retargeting strategies – with strong audience segmentation. This approach towards audiences requires an understanding of the B2B customer journey.
Stop fighting with product marketing for constrained creative resources.
Obility provides on-brand creative, packaged in ad specs known to convert
on paid social platforms. Launch and test more quickly while seeing
powerful conversion rates and strong pipeline.
Drive Pipeline for Your Sales Team
Paid social is not only powerful at generating high quality leads, and it also effectively readies leads for your sales team. Obility uses web and CRM retargeting and mid-funnel offers to continue to engage prospects and push them to a demo, free trial, or sales meeting.
Let's Discuss How Paid Social Can Drive More Revenue>>
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Learn from Leading
B2B Organizations
With Obility, you can compare your paid social campaigns
with thousands of B2B tech campaigns across multiple
platforms and regions. Discover what offers have
historically been most effective in campaigns targeting
similar audiences, and build your campaigns on the
successes of hundreds of similar companies.
Dedicated Vendor Support
Obility meets regularly with dedicated agency teams at paid
social vendors. Our clients benefit from beta programs and case
studies as well as vendor tech teams to address disapproved ads
and tracking and billing issues. We also partner with vendors for
co-presentations and custom solutions to help you get the most
out of your vendor relationship
Here’s how we Generate Pipeline from Paid Social
1
Named Account
& Contact
Targeting
Develop campaigns
based on your target
account profile, named
accounts, and
expanded email list.
2
Effective, Compelling, Content
Use entertaining,
educational content to
gain awareness, build
pipeline, and push
sales-ready leads.
3
Attribute &
Maximize Revenue
We track paid social
touches in revenue
systems, so you know
exactly what’s driving
revenue.
4
Implement, Test, & Iterate
Test multiple advertisements, audiences, & offers. Then optimize ads to pipeline & revenue.
Get Started with Paid Social Advertising>>
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Our Paid Social Services
LinkedIn Advertising
Target your ideal audience profile and named accounts on LinkedIn and LinkedIn’s Audience
Network (LAN)
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