Obility’s dedicated team of paid social managers has run B2B paid social campaigns for over a decade, and demand for paid social is skyrocketing. Our team has helped hundreds of B2B companies plan, launch, and optimize campaigns on LinkedIn, Facebook, Instagram, Twitter, and Reddit. Our focus is helping our clients drive pipeline and revenue through social media engagement throughout the buying cycle
Ideal
Customer
1st Party
Data
Named
Accounts
Database
Targeting
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Leading B2B Tech and SaaS Companies Rely on Obility
Targeting an email address is 3x as effective as targeting accounts
on paid social networks. Obility provides expanded contact targeting,
using a combination of your existing email list, public sources, and
paid data, to reach your audience directly. Save money and win more
business with Obility’s Expanded Contact Targeting.
Also offering retargeting strategies – with strong audience segmentation. This approach towards audiences requires an understanding of the B2B customer journey.
Stop fighting with product marketing for constrained creative resources. Obility provides on-brand creative, packaged in ad specs known to convert on paid social platforms. Launch and test more quickly while seeing powerful conversion rates and strong pipeline.
Paid social is not only powerful at generating high quality leads, and it also effectively readies leads for your sales team. Obility uses web and CRM retargeting and mid-funnel offers to continue to engage prospects and push them to a demo, free trial, or sales meeting.
With Obility, you can compare your paid social campaigns with thousands of B2B tech campaigns across multiple platforms and regions. Discover what offers have historically been most effective in campaigns targeting similar audiences, and build your campaigns on the successes of hundreds of similar companies.
Obility meets regularly with dedicated agency teams at paid social vendors. Our clients benefit from beta programs and case studies as well as vendor tech teams to address disapproved ads and tracking and billing issues. We also partner with vendors for co-presentations and custom solutions to help you get the most out of your vendor relationship
Develop campaigns
based on your target
account profile, named
accounts, and
expanded email list.
Use entertaining, educational content to gain awareness, build pipeline, and push sales-ready leads.
We track paid social touches in revenue systems, so you know exactly what’s driving revenue.
Test multiple advertisements,
audiences, & offers.
Then optimize ads
to pipeline & revenue.
Target your ideal audience profile and named accounts on LinkedIn and LinkedIn’s Audience Network (LAN)
Reach industry influencers and their
followers on Twitter.
Use contact targeting to engage with your
prospects on the social networks they visit most.
Take advantage of relatively low B2B
competition and inexpensive cost per click.
Use relevant, compelling, educational content to gain awareness, generate new leads, and ready existing leads.