B2B Paid Social Advertising for Tech & Software Companies

Build Pipeline Targeting Your Ideal Customer

Obility’s dedicated team of paid social managers has run B2B paid social campaigns for over a decade, and demand for paid social is skyrocketing. Our team has helped hundreds of B2B companies plan, launch, and optimize campaigns on LinkedIn, Facebook, Instagram, Twitter, and Reddit. Our focus is helping our clients drive pipeline and revenue through social media engagement throughout the buying cycle

Social media advertising is tailor-made for B2B marketers with a specific total addressable market

Ideal
Customer

1st Party
Data

Named
Accounts

Database
Targeting

We love Obility. They set themselves apart
by focusing on sales qualified leads and revenue
Maria Pergolino
CMO, ActiveCampaign

————–

Leading B2B Tech and SaaS Companies Rely on Obility

Influence the Buying Committee at Your Target Accounts

Targeting an email address is 3x as effective as targeting accounts
on paid social networks.
Obility provides expanded contact targeting,
using a combination of your existing email list, public sources, and
paid data, to reach your audience directly. Save money and win more
business with Obility’s Expanded Contact Targeting.

Also offering retargeting strategies – with strong audience segmentation. This approach towards audiences requires an understanding of the B2B customer journey.

Learn more about retargeting >>

Compelling Creative
to Drive Awareness

Stop fighting with product marketing for constrained creative resources. Obility provides on-brand creative, packaged in ad specs known to convert on paid social platforms. Launch and test more quickly while seeing powerful conversion rates and strong pipeline.

Drive Pipeline for Your Sales Team

Paid social is not only powerful at generating high quality leads, and it also effectively readies leads for your sales team. Obility uses web and CRM retargeting and mid-funnel offers to continue to engage prospects and push them to a demo, free trial, or sales meeting.

Let's Discuss How Paid Social Can Drive More Revenue>>

Learn from Leading
B2B Organizations

With Obility, you can compare your paid social campaigns with thousands of B2B tech campaigns across multiple platforms and regions. Discover what offers have historically been most effective in campaigns targeting similar audiences, and build your campaigns on the successes of hundreds of similar companies.

Dedicated Vendor Support

Obility meets regularly with dedicated agency teams at paid social vendors. Our clients benefit from beta programs and case studies as well as vendor tech teams to address disapproved ads and tracking and billing issues. We also partner with vendors for co-presentations and custom solutions to help you get the most out of your vendor relationship

Here’s how we Generate Pipeline from Paid Social

1

Named Account & Contact
Targeting

Develop campaigns
based on your target account profile, named accounts, and expanded email list.

2

Effective, Compelling, Content

Use entertaining, educational content to gain awareness, build pipeline, and push sales-ready leads.

3

Attribute & Maximize
Revenue

We track paid social touches in revenue systems, so you know exactly what’s driving revenue.

4

Implement,
Test, &
Iterate

Test multiple advertisements,
audiences, & offers.
Then optimize ads
to pipeline & revenue.

Get Started with Paid Social Advertising>>

Our Paid Social Services

LinkedIn Advertising

Target your ideal audience profile and named accounts on LinkedIn and LinkedIn’s Audience Network (LAN)

Twitter Advertising

Reach industry influencers and their
followers on Twitter.

Facebook & Instagram Advertising

Use contact targeting to engage with your
prospects on the social networks they visit most.

 Reddit Advertising

Take advantage of relatively low B2B
competition and inexpensive cost per click.

Content Creation

Use relevant, compelling, educational content to gain awareness, generate new leads, and ready existing leads.

Case Study

Moz Free Trials increased 296% year over year
within paid social campaigns