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Paid Social Targeting, An Intro + Infographic

One of the most frequent questions I am asked as a paid social tactician is, “How does this audience on {insert your social platform here} translate to {other social platform}? Which options exist to target

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Navigating the B2B Digital Space for the First Time

As a fresh graduate from college, I was given the opportunity to intern with Obility this past summer.  In a nutshell, I have learned that digital

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Blog Post

Paid Social Targeting, An Intro + Infographic

One of the most frequent questions I am asked as a paid social tactician is, “How does this audience on {insert your social platform here} translate

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Blog Post

Gen Z and Instagram

Millennials vs. Gen Z I originally titled this blog “Millennials and Instagram,” but realized I didn’t even know the exact birth years the infamous generation included.

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How to Google

How can you use Google Search to get the results you are looking for? I am an SEO, I take search for granted. But whether it’s

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It’s A #PaidSocialLife: As Told By JVN Gifs

Ever wonder what it’s like to live the #PaidSocialLife? Let Jonathan Van Ness show you the way.  9:00 am Walking into the Obility office and catching

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Attribution with Google GCLID

Obility has set itself apart in B2B marketing by not just focusing on lead form conversions, but also analyzing leads as they mature in a CRM. 

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