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How to Measure B2B Paid Search and Paid Social Campaigns

Quick note: My goal in writing this was to address how CFOs, CMOs, and VPs of Marketing at B2B companies can evaluate their paid search and paid social efforts. Ignore Conventional Measurement Metrics for PPC

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How to Rebrand Your Website or Product and Retain Your SEO Performance

Most companies will go through a rebranding at some point during their lives, whether it’s rebranding a product or solution, or the entire website.  A common

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SEO Best Practices: Subdomain vs Subdirectory

What’s the difference between subdirectories and subdomains? Subdomains organize your website into separate but related categories to your root domain and are treated as separate websites

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Case Study

Content Optimized for SEO Increases Ranking Keywords 290%

The Challenge ServicePower determined that its blog could benefit from improving its visibility in the field service market and improve its thought leadership positioning. For instance,

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Types of CTAs Needed for B2B Companies

You may not think that calls to actions are an important part of driving conversions. The truth is, the product does not always speak for itself

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Case Study

Integrating HubSpot Lead Metrics with Ads and Analytics Data

Obility’s Data Integration Approach A strong data foundation is critical to measuring marketing efforts, formulating appropriate goals, and generating insightful recommendations. Given the myriad of different

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Performance Marketing for B2B

What Is B2B Performance Marketing? If you focus exclusively on brand marketing, there will be no incentives for potential customers and no active temptation to turn

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