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Paid Social Targeting, An Intro + Infographic

One of the most frequent questions I am asked as a paid social tactician is, “How does this audience on {insert your social platform here} translate to {other social platform}? Which options exist to target

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Linkbuilding Takeaways from MozCon 2019

This Summer I had the opportunity to go to MozCon for the second year in a row. Yes, the conference was a few months ago, but

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5 Reasons B2B Brands Need to Embrace Sustainability Now

Sustainability has been an influential factor in redefining Business-to-Consumer (B2C) relationships, but does it wield the same power in the Business-to-Business (B2B) space? In short, yes.

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Four Screaming Frog Features for SEO

Screaming Frog is every SEO’s best friend. It’s very user-friendly but we can sometimes miss the deeper features that can make our life so much easier.

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Navigating the B2B Digital Space for the First Time

As a fresh graduate from college, I was given the opportunity to intern with Obility this past summer.  In a nutshell, I have learned that digital

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Blog Post

Paid Social Targeting, An Intro + Infographic

One of the most frequent questions I am asked as a paid social tactician is, “How does this audience on {insert your social platform here} translate

Read more ›
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Gen Z and Instagram

Millennials vs. Gen Z I originally titled this blog “Millennials and Instagram,” but realized I didn’t even know the exact birth years the infamous generation included.

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