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How to Measure B2B Paid Search and Paid Social Campaigns

Quick note: My goal in writing this was to address how CFOs, CMOs, and VPs of Marketing at B2B companies can evaluate their paid search and paid social efforts. Ignore Conventional Measurement Metrics for PPC

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Using YouTube Advertising for B2B

B2B YouTube advertising is a unique alternative to regular display advertising, offering focused, hyper specific targeting opportunities at the top and bottom of the sales funnel.

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5 Ways to Embrace Sustainability Over the Holidays

Embracing sustainability can be a daunting task. Moving past the existential anxiety of climate change without feeling apathetic from apocalypse fatigue is hard enough. Once you

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Case Study
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The 3 Ghosts of B2B Sales

As we near the end of “Spooky Season,” it’s always key to remember that ghosting is a year round phenomenon in the B2B sales world. After

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Case Study

Protected: Pillar Page Strategy increases Organic Clicks over 9000%

There is no excerpt because this is a protected post.

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Why Google Is Rewriting Title Tags

In August of 2021, SEO’s everywhere were sent into a panic as they noticed Google had rewritten title tags for pages in some search results. Google

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