Confidence in your revenue data is critical to scaling your marketing budget effectively.. With more than a decade of experience tracking B2B digital marketing campaigns to revenue, Obility can ensure your systems are reporting data that you can act on.
From relatively short sales cycles of 30-90 days to longer sales cycles of 18 to 36 months, we have worked with hundreds of B2B tech companies to track campaigns in revenue systems. Our Data Team can configure a revenue attribution model your stakeholders will trust.
Leading B2B Tech and SaaS Companies Rely on Obility
Whether you’re looking to customize an out-of-the-box product like Bizible or build a custom solution in Salesforce, Marketo, HubSpot, or your in-house CRM, our Data and Revenue Operations teams can configure a solution that meets your requirements.
For those companies looking for a recommendation on setting up their revenue attribution model, Obility has the Obility Way to Revenue Attribution, a time-tested approach to measuring revenue and crediting marketing campaigns that has helped B2B SaaS companies regularly increase their investment in digital marketing while continuing to drive more topline revenue and marketing ROI.
Obility helps you look beyond marketing attribution – leads and touches – to measure Marketing’s comprehensive contribution to revenue. We accomplish this by configuring the systems you use most to measure and report touches.
By understanding your complete buyers’ journey, and your unique tech stack, Obility will develop tried and true solutions to give you the insights to see all marketing touches in context with other messaging being delivered. These flexible solutions allow you us to build out attribution models that will give you the insight on how where to invest your marketing efforts to drive revenue efficiently and effectively.