Featured Blog Post

How to Measure B2B Paid Search and Paid Social Campaigns

Quick note: My goal in writing this was to address how CFOs, CMOs, and VPs of Marketing at B2B companies can evaluate their paid search and paid social efforts. Ignore Conventional Measurement Metrics for PPC

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Blog Post

What is RevOps?

If you Google “What is RevOps,” you’ll see over 2M results appear and that it generally means the same thing across the board. So, what is

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Blog Post

Lead Scoring = Insights & Knowledge

Knowledge is power. Lead scoring is a crucial component of digital marketing and sales because it enables a company to track and understand how prospects (and

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Case Study

Obility’s Approach to Setting Up Lead Scoring for Tech Heads

What is Lead Scoring and Why Does it Matter?   Lead scoring is based on the actions a user takes such as reading a blog post,

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Case Study

Dusty Robotics and Obility’s Paid Search, SEO, and Content Teams Work Together to Generate $600K in Revenue

What We Accomplished and How We Did It   Because Dusty Robotics work closely with Obility’s paid media, and organic and content teams, the Obility teams

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Case Study

Obility’s SEO Strategy Helped TurnKey Lender Generate Over $8.3 Million in Pipeline Revenue

  Obility’s SEO strategy played an important role in helping TurnKey Lender generate millions of dollars in pipeline revenue. The primary objective of TurnKey Lender and

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Case Study

How Consistent and Full-Funnel Content Creation Helped Veris Show Up in Over 120 SERP Features in Under a Year

The Challenge   When this B2B energy sensors provider and Obility started working together, Obility was not able to implement optimizations outside of the blog. As

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