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How to Measure B2B Paid Search and Paid Social Campaigns

Quick note: My goal in writing this was to address how CFOs, CMOs, and VPs of Marketing at B2B companies can evaluate their paid search and paid social efforts. Ignore Conventional Measurement Metrics for PPC

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Blog Post

Moz Webinar – SEO Tactics for B2B Lead Generation

A few weeks ago I got the opportunity to host a webinar about B2B SEO lead generation with Moz. During this webinar, I reviewed what makes

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Case Study

Protected: ActiveCampaign

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Case Study

630% Increase in Leads in one Quarter

The Goal: Cockroach Labs goals were to decrease CPL, decrease CpMQL, increase product users (MQLs), and increase lead volume. The Solution: By eliminating inefficiencies such as

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Blog Post

Clean Up Google Analytics URLs with Google Tag Manager

When analyzing data in Google Analytics, it is important that the metrics are structured for easy analysis. This is especially the case in looking page URLs,

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Case Study

Raising Lead Quality on Paid Search Campaigns

The Goal As the market leader in Graph Database technology, Neo4j needed to raise the number Enterprise-level leads that they were receiving from their paid search

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Case Study

Scaling Global Paid Campaigns Efficiently

The Goal After a year of massive growth in 2018, the unicorn data warehouse startup, Snowflake, set bolder goals for 2019. Together, Obilty and Snowflake worked

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