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How to Measure B2B Paid Search and Paid Social Campaigns

Quick note: My goal in writing this was to address how CFOs, CMOs, and VPs of Marketing at B2B companies can evaluate their paid search and paid social efforts. Ignore Conventional Measurement Metrics for PPC

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How to Choose an SEM Agency

The right SEM agency will increase marketing qualified leads and opportunity, but the wrong one could significantly shrink your pipeline and waste budget on unqualified leads.

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SEO Best Practices & New Site Checklist

The SEO Best Practices & New Site Checklist takes you through all the essentials you should have before launch, whether you’re a writer, designer, or developer. This

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B2B Marketing Guide to Backend Tracking

Determine which online marketing campaigns are driving revenue and which campaigns need significant work. Obility’s B2B Marketing Guide to Online Marketing with Marketing Automation delves into

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B2B Marketing Guide to Competitor Targeting

Existing customers of your competitors are great potential prospects; they have already been sold on the need for a solution similar to your offering and are

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