Whether you’re looking to improve your existing SEO program or adding SEO services to boost your current marketing efforts, you need someone who understands B2B Tech & SaaS. B2B is working with a smaller TAM and longer sales cycles, along with a focus on driving leads, and sophisticated solutions and buyers.
Reach more prospects, collect more MQLs, and drive more revenue. At Obility, that’s our specialty.
“We love Obility. They set themselves apart by focusing on sales qualified leads and revenue“
Maria Pergolino
CMO, ActiveCampaign
————–
Leading B2B Tech and SaaS Companies Rely on Obility
Drive Qualified Leads and Revenue
Our approach to B2B SEO focuses on impact, not volume. We help B2B companies
convert organic traffic to MQLs, pipeline and revenue. With more than 10 years’
experience as a B2B inbound marketing agency, Obility’s expertise at B2B SEO is
unparalleled. Connect your top search terms and landing pages to the quality leads
and accounts generating pipeline
Attribution to Optimization
We aim to measure your meaningful and impactful goals, goals tied to
specific actions, and track them all the way through to results. By structuring
Goal Tracking from front-end form fills to marketing automation and CRMs:
We utilize analytics platforms
to measure goals which have
a direct impact on how a lead
is evaluated. Form submissions
and when we report on
conversion rates, it is using
form submissions and other
lead scoring metrics.
Google Tag Manager is
simple, specific, and scalable.
We can use this to know what
a prospect converted on and
make these events the
reference to our Analytics
conversions
Our goal tracking is designed
to illustrate an impact on lead
scoring, and knowing what
enabled this lead is critical to
future success tracked through
marketing automation
platforms and CRMs.
A B2B SEO agency with a Focus on Growth
SEO will adjust and iterate organic strategy based on pipeline and closed-won revenue. As we gather data and run tests, the team will maximize those strategies that drive the most efficient revenue. Over time, your SEO program will generate more and more pipeline, allowing your company to reallocate budget back into marketing – creating even more revenue.
Here’s how we make it happen…
1
Learn from History
Before we start, we go
deep on your current
keywords, identifying
growth opportunities
2
Align Around Growth Objectives
Â
Together, we work backward from your growth goals to determine needed keyword and traffic volume, content needs & conversion rates.
3
Attribute & Maximize Revenue
We track & send organic traffic through to your revenue systems, so you know exactly what’s driving revenue.
4
Implement, Test, Iterate
We deploy strategies across multiple focus areas, optimizing and scaling as we generate revenue.
Case Study
Improvements to Juniper Networks Case Study Pages Increased Engagement 2,785%
The next step is booking a call with one of our SEO experts. Talk to someone who understands B2B SEO, cares about your success, and would love to be a partner in your growth.
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