Microsoft’s Acquisition of LinkedIn a Possible Boon for Display Advertising

Microsoft has announced its plans to acquire LinkedIn, and the immediate question in the office becomes “will it work”. To answer this, look to experts. A June 2016 Harvard Business Review article highlighted “companies who focus more on giving than on taking do better than those who focus on maximizing their own position.” How LinkedIn […]

LinkedIn Changes Course

18 months after the Bizo acquisition, following the launch of LinkedIn Lead Accelerator (LLA) and LinkedIn Network Display, LinkedIn has chosen to shift its strategy. LinkedIn will no longer accept new Lead Accelerator or Network Display clients after March 31st and will sunset the program at the end of the year. Past Bizo team members […]