• Obility Digital Trends – August 2017

    With summer coming to a close, August was busy with rollouts focusing on the mobile user. Whether you’re passing time at the airport en route to your beach vacation, or cooling off in the AC, Google has been working on updates that will make you more likely to click an ad while on your phone. […]

  • Obility Digital Trends – July 2017

    July was a busy month for demand generation updates! Whatever happened to summer vacation? In this month’s edition of Digital Trends, we’ll discuss a number of Google AdWords updates, commiserate with Bing about the death of Campaign Planner, and discuss some marketing news from across the industry.  Google AdWords Updates Google Introduces Call Bid Adjustments […]

  • Obility Digital Trends – June 2017

    In this month’s Digital Trends you will find new features for Bing Ads and LinkedIn, information about Google’s “Mobile First” website ranking, Moz’s new website crawler, and the third annual Marketing Loves Sales Conference. June seemed to be the month for many companies to roll out new features, and we are happy they did! Bing […]

  • Obility Digital Trends – May 2017

    We’re starting a monthly round-up of the most interesting digital marketing news from around the web. From Googles in depth Quality Score Reporting to exciting new targeting capabilities through LinkedIn, we saw some great stuff roll across our news feeds in May! Read below for our top digital marketing highlights: Gain Deeper Insights with Improved Quality Score […]

  • Obility Digital Trends – April 2017

    We’re starting a monthly round-up of the most interesting digital marketing news from around the web. From Google’s death of exact match keyword type to new targeting features on LinkedIn, we saw a ton of digital marketing news in April. Read below for our top digital marketing highlights: What the Data Tells Us About the […]

  • Expanded Text Ads – A Signal Alphabet Plans to Acquire Twitter?

    In July, Google increased the length of their text ads to 140 characters, a number seemingly synonymous with Twitter. While Twitter’s 140 limit stems from an obscure typewriter experiment by Friedhelm Hillebrand, Google’s choice in character count is suspect. Why choose 140 characters as opposed to, say, the 160 characters the German initially suggested and […]